IWC Launches New Web Site
IWC has lunched a completely revamped Web site that showcases the full collection of IWC timepieces through detailed photos and interactive elements that let users experience IWC know-how virtually. The site is beautifully designed and incorporates HTML5, so it is fully functional on the iPad and other mobile devices. This technology provides an excellent foundation for continued innovation. Beyond the stunning imagery, the site allows online visitors to enjoy content from IWC's WATCH International magazine.Working with New York-based digital strategy firm Undercurrent, IWC made a deliberate decision to expand the dialogue beyond the horological. To bring this vision to life, IWC worked with San Francisco-based digital agency Odopod, a leader in creating innovative brand platforms.The site allows visitors to explore IWC watches and calibers in-depth. Detailed information and images are also presented on a range of topics including the IWC Museum, IWC partnerships such as that with the

The 15400...
...beautiful from all angles.

SD for a PO 8500? Huh?
I know most would say don't do it, but ever since I saw the new PO in person I really want it. Actually thought about giving up my SD for one. Crazy or not crazy?

Double Red spotted!
Hey all!I was strolling through the city today and happen to walk by a storefront with a lot of vintage watches and happen to see a double Red Sea-dweller! There were actually 2 in the case, one of them being a patent pending caseback. I stepped in to see the watch and was amazed. Sent from my iPhone using Tapatalk

Second Iconing in a Week and Done
for the past year so have been chasing watch euphoria. Some of you may have seen my posts, Yachtmaster Rose Gold, YG Sub, JC Deeps Sea, Bluesey, and recently a Smurf. I have been searching for sub happieness for quite some time. And everyone one of those sung to me initially but after a short period of time, I lost interest. For the past year I chased the infamous SD43 at my AD and finally gave up and recently, with the help of Thanh I scored big time. And then I had one more itch and it was green. Green not only is the color of money but it is my favorite color. And while I never liked it the first few times I saw it, and many of you can agree, it grew on me. Thanks to DavidSW, I have my second incoming if the week. To finance these, I did sell the Smurf and the Deepsea which helped put some extra money in my savings which was quickly depleted on my watch flipping odessey. I think I am finally and truly happy, until the next one I love how the green has so many different shades from