Louis Chevrolet Driver 1911 Watch
Yes, there is a watch company named after the guy who started Chevrolet - the same GM Chevrolet car maker. American icon Chevrolet has Swiss origins. Louis-Joseph Chevrolet, was a Swiss race car driver that founded along with William Durant the Chevrolet Motor Car Company back in 1911. In just 6 short years it was bought by General Motors. They must have been doing something right!A few years ago the Louis Chevrolet watch company sprouted up in Switzerland. GM was pretty irked about this and the use of the Chevrolet name by the watch company and some legal matters ensued. In the end GM backed down - realizing there was no point fighting a small Swiss watch maker that could only help the automotive brand, not hurt it. As such Louis Chevrolet makes about 1000 watches a year with plans on making up to 5000 a year. Prices for the watches aren't too bad at between about $1000 - $8000 a piece. You can see some images of the brand's watches that I snapped here in the article. Some of their wa

The Power Of Rolex: Meaning Of The Billion Dollar Brand
When you hear the Rolex name, several things probably come to mind. Expensive and prestigious are probably among them. In America, the idea that if you become successful you need to buy a Rolex is common place and readily accepted. When I meet people, I always take notice of the watches that they wear. Among such people are doctors for example. Not that I meet so many doctors, but I have recognized that almost all of them wear a Rolex. The funny thing however, is that the age of the Rolex seems to be commensurate with their age. Meaning, it looks like each of them bought the watch sometime after finishing medical school.This must mean, that some unspoken force communicated to new doctors that they had to buy a Rolex when they finished medical school. Why? In order to show their success of course. Out of all the watch brands sold, Rolex spends the most amount of money on advertising. Much more. Since the 1980s, Rolex has worked hard to engender the idea that you have to buy a Rolex, not

Incoming -- Storm is holding Fedex from taking shipment --
Hoping to have it by end of the week..

5205 Blue?!
I have recently come accross this on Instagram. 5205 blue dial, limited edition of 25... Wow.beyer-ch/en/patek-phi...-calendar.html

Inventory at my AD.... and guess what...
My AD had sent my wife and I a gift card for a local resturant in the mail the other day. I responded with a thank you text and inquired about their inventory, after reading about all the lack of new products that this site has mentioned, especially in regards to the SS professional line. I also inquired about the Hulk and DeepSea JC pieces which are the top two that I have a shot of getting any time soon.She said she had a DSea JC in the store but it was already spoken for, but I could come by and see it if I wanted too.Well it turns out that yesterday afternoon my wife and I had gotten some good news after meeting with our Finanical Planner about how well our retirement planning was looking... So I took the wife out to dinner to celebrate and of course you can see where this is heading. We stopped by our local AD to see the DeepSea after dinner and a couple of drinks, and to make a long story short she said if you are interested I can put you on the list for the next one, you woul