Maurice Lacroix Launches New U.S. Distribution Under the Direction of Hartmut Kraft
Independent Swiss watch manufacture Maurice Lacroix has completed the restructuring of its North American market. Martin Bachmann, CEO of Maurice Lacroix and Hartmut Kraft, the CEO who re-launched Chronoswiss in North America, have signed an exclusive distribution agreement. We are thrilled to join forces with an independent distributor to rebuild our presence in North America says Bachmann. I consider Hartmut the ideal match. He embodies our core brand value: Follow your convictions .Kraft, a passionate watch collector for more than two decades, gave up his job as a corporate attorney to join the watch industry. Since 2008, he has operated his own wholesale business in Princeton, New Jersey. Under the new agreement, Kraft will serve as President and CEO of Maurice Lacroix of North America. Kraft continues to head up Chronoswiss North America.Phase one of the new Maurice Lacroix distribution plan will see an aggressive marketing and sales strategy with the initial goal to consolidate

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