Why Apple Watch Is Heavily Marketed To Women
Smartwatch makers may have a lot more to thank Apple for than they realize. It will be Apple alone whose efforts will make smartwatches a successful consumer product. While the smartwatch market apparently sold 6.8 million units in 2014 (an apparent 82% increase over 2013 according to smartwatchgroupwatches-dealer), the industry is still just learning to walk and has an extremely limited adoption rate among mainstream consumers. Thanks to a lot of good advice and some great hires, Apple understands that the Apple Watch (hands-on here) is a tech device which mainstream consumers primarily conceive as a fashion item because it is something they wear. Apple also knows that women are going to be an extremely important consumer of the Apple Watch and marketing to them will be a key part of the Apple Watch's first-year success.Apple Watch ad spread in Vogue March 2015Animated Apple Watch ad in digital copy of Vogue March 2015Even though the Apple Watch has been covered by mainstream media, i

I'm on a roll! Trimming down the collection and focusing on ONE brand!
So, I've decided to scale down my overall collection and just collect the one brand I love! AAAAPPPPPP'ssssssss!!!! This just in today! Love the AP rose gold!

Father and Son Pic
My son is home for the weekend so I had to take a photo of our Planet Ocean's together. They really are great timepieces. I love the look of them.

Water marks on ceramic planet ocean bezel! Need advice
Hi guys,I've owned my planet ocean for around 2-3 months now and have noticed some marks on the bezel. In my opinion it looks like some kind of grease had got on there and has been rubbed. No matter what I do it won't come off. I've tried washing up liquid and all kind of soaps.Any advice guys? I'm a little concerned !!In the pics it's around the 30 mark all at the bottom and up the side by 50.Cheers,OllyImageUploadedByTapatalk1441467624.563179.jpgImageUploadedByTapatalk1441467643.499338.jpg

Silicone balance spring
This should be good for a laugh,,,,,,I went to an Omega Dealer yesterday to look at a Planet Ocean and the salesman told me that one of the features of the co-axial movement was the silicone rubber balance spring,and when I asked if he meant silicone rubber,not silicon steel,he said yes and also that it was non magnetic.I didn`t try to correct him seeing as we were getting along fine up until that moment so I ignored his statement and it wasn`t until I got home several hours later that I remembered it and burst out laughing.I think that has to be a new record for absurdity and misinformation from salestaff.