Rating Watch Brands’ Digital IQ, From Genius to Feeble
TAG Heuer has been awarded first place in the “Watches” category of the “Digital IQ Index: Ranking the Digital Competence of Luxury Brands”, a survey conducted by the Luxury Lab of New York University’s Stern School of Business. The Digital IQ Index ranks brands as Genius, Gifted, Average, Challenged and Feeble based on their digital competence. Apple finished first overall with a Digital IQ of 170. TAG Heuer finished in 8th position with a Genius-level rating of 141. TAG was the only watch brand to receive a Genius rating. Tiffany and Rolex tied with IQs of 129, placing them in the Gifted group along with Cartier (124). Hublot, Movado and Omega scored in the Average range, while IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston were found to be “Challenged”. Franck Muller and Bulova fell into the Feeble category.The study measured the Digital IQ of 109 luxury brands in 11 categories, across 15 dimen

A New Respect For Quartz Movement Watches: From Spring To Battery
I think it's time for the hard-core mechanical watch enthusiast to give their distant cousin - quartz watches - a little more respect. I guess in my own way, I'm as guilty as the next guy, when it comes to comparing mechanical watches to quartz watches. When I was in the watch repair business, I flatly refused to take in quartz watches, and felt it below my standards as a watchmaker to change a battery in a quartz watch. I felt that quartz watches would make watchmakers obsolete, and in a way it actually did.In the 1970s and 1980s, the population of watchmakers, particularly in the USA, dropped off to endangered species numbers. If it had been 20 years later, you'd have college kids chaining themselves to Macy's Department store, demanding that we save the watchmakers. This snobbery carried into the 1990s, and the new breed of watch enthusiasts looked down their collective noses at quartz watches. It might also be a good moment to look at the watches-dealer list of the top 10 mos

Any info on AP's Next Gen 42mm ROOs ??
The current 42mm ROO models ( Panda, Navy, Safari etc ) IMO are in need of a refreshing. What will be the chance that new successor models will appear in 2014 SIHH? My wishlist will include more colors, FC and ceramic cases, in-house movement, a back display, option for pin buckle and lume. I am actually holding back buying a 3rd AP waiting for this. I am not sure what is AP product cycle. Perhaps those with more knowledge and experience collection AP can share?

I touched the STARS!
Stay tuned!. OR try to guess!! All the LOVE to the GREAT members hereKhalid

PAM 687 incoming
Just got the email this gorgeous beautiful watch which is pure perfection is available to me on Feb14 - talk about quick release after SIHH