Branding In The Digital Age: Difficult When The World Is Your Community
Choosing a name for a business or logo these days is very difficult. In fact, coming up with good brandable names has always been difficult. One needs to come up with a strong term which is suggestive of the product or service without being too limiting. The process is fulfilling, but more tedious that it seems.Take one of the strongest business names to date: International Business Machines, or IBM. This company started making type writers and now makes the most complex of business computer systems. A name that was as relevant 100 years ago as it is today. Remarkable really. Back then you had to worry about trademarking a name, along with consumer receptivity. Today you need to worry about domain name availability and a much more saturated landscape of taken or generic names.The best branding these days comes from unique uses of existing words, or modifications of existing words. The tech and internet world has brought forth the greatest ingenuity in name branding in the last 10 years

hodinkee on patek 2015 5170G
Patek Philippe 5170G .hodinkee/blog/with-th...ith-black-dialPatek Philippe 5370 (luminova hands).hodinkee/blog/the-pat...ds-chronographpics from hodinkee site

Thoughts on trading Hulk for SD4K
My hulk is the only Rolex I have owned from new, however I feel it is less comfortable than my 116520 and have less of a bond with the hulk than with the Daytona. Have always loved the SD4K and the fact it will soon be a rare piece makes me want one even more. Anybody experience he SD4K being uncomfortable on the wrist? As I say I have a sub now and I wouldn�t say it�s uncomfortable (more comfy than BLNR I had btw) just it�s not as comfortable as my Daytona.My hulk is mint 2017 so should be looking around ?8000. A SD4K 2017 is around ?10,000

Purchasing an Explorer I 214270
I'm going to buy an Explorer I 214270 but was wondering if I should wait until Baselworld in case there are any announcements of an updated movement. Should I wait?

New Submariner keeps stopping
I purchased a new Submariner in early December of 2011. It is my everyday watch. Since that time it has quit running on 4 different occasions. After the first time I simply reset the time and it worked fine for several weeks. After it quit the second time I notified the store where I purchased it. Since I was in Arizona at the time they gave me the name of another store (within their chain) that I could take it. The watchmaker kept it for about a week and it worked perfectly. He said he could send it to the factory or I could take it and see if it happens again. It stopped again and I'm just waiting to get home so I can return to the place of purchase. My questions are, has anyone experienced this problem and since it is virtualy new is there some type of lemon law?