ArtyA Son Of Sound: The High-End Guitar Watch
In the last year Swiss art watch brand ArtyA has transformed itself from extremely avant garde "creative" watches to something like this guitar head-shaped Son of Sound collection. The brand was once about just creating totally one-of-a-kind watches that combined the work of an artist and watch maker. The "piece unique" moniker was more a result of that production style versus an effort. For example if you take a steel case and "deface" it (as founder Yvan Arpa liked to say) with electricity and machines by hand, no two cases are going to look alike (i.e. "piece unique"). Thematically, ArtyA watches contained everything from fossilized dinosaur feces to human blood and actual butterfly wings.Meeting with Mr. Arpa is always (always) a treat. But the lack of cohesion in his collection or offer of regular models made ArtyA a very difficult brand to cover. Then the Son of a Gun collection?came around and things sort of started to change. ArtyA found a collection that it could really build

Tiffany & Co. Watches Do Not Shine In 2010
For the most part I have great admiration for the watches that Tiffany & Co. has sold over the years. For a while, they combined their inventory with personally branded watches and ones from brands such as Rolex and Patek Philippe. Tiffany & Co. branded watches from the 1990's for example were very cool. I wrote a lot about the famous Streamerica watch designed by Jorg Hysek (you can search for it here on aBlogtoReadwatches-dealer to the right, as I have written about it several times), and I personally reviewed a Tiffany & Co. Mark T-57 Automatic watch here. Tiffany & Co. was very quiet about their watch operation. Little media, and more or less merely relied on in-store foot traffic to notice their watches. Watches were made and designed by outside partners, while in-house people at Tiffany curated the designs and styles.Then a few years ago the Swatch Group wiggled its way in deeper to Tiffany & Co.'s watch making arm. Swatch Group became a licensee of the Tiffan

Patek 5374P
I just found this watch in the Patek catalog.It looks like a beautiful watch and a total grail watch.By grail watch I mean I will never have one but still.Has anyone heard of this, seen reviews, or own one?Does anyone one else think that this a pretty awesome watch?IMG_3428.jpg.patek/en/mens-...ions/5374P-001

Nyc
Where in NYC has the largest assortment of Pateks to view and buy?

WG Sub or WG GMTII ?
Hey Guys , Trying to decide between the Smurf ( WG sub 116619LB ) or the WG GMT II ( 116719 BLRO) !For background I own SS white Daytona ( old non ceramic model ) and black SS sub ( 116610LN ).Anyway tried both on at AD and preferred the Smurf but the the AD said I should get the GMT seeing at I already owned a Sub and this would provide some variety to my collection. I have always drooled over the smurf so I kind of know the answer but wanted to hear the opinions of fellow fanatics.Thanks in advance for opinions.