Tissot T-Race Nicky Hayden 2010 Limited Edition Watch
Tissot has a goal to always be associated with the racing circuit in America. Other brands follow things like Formula One and other types of motor sports that people in the US don't really pay attention to. Tissot has been partnered with NASCAR (click here to read about their Danica Patrick watch), showing that it was quite interested to align itself with racing events that Americans might actually be interested it. In watch world gospel, "to be associated with popular sport, is to enjoy increased sales." In the same spirit, here is the newest version of the Tissot T-Race Nicky Hayden watch for 2010. The latest limited edition piece for the star motorcycle racer.Limited to 4999 pieces, the T-Race Nicky Hayden 2010 is an interesting piece that shows how the T-Race is maturing gracefully. Before Tissot redoes the design (which I think will come soon), this is their stock watch used as a base for its motor sports limited edition pieces. The case bezel and crown guard is meant to resemble

Virtual World Marketing: Hublot Watches Establishes Itself On Second Life
In what seems a strange marketing decision, Hublot Watches with its new French captain, has sailed in to the waters of Second Life and purchased a virtual island there. For those of you now keen on all that is virtual, Second Life is a well established virtual world. Not quite a game, not quite a second existence, Second Life (run by Linden Lab based out of San Francisco) got its claim to fame by making some of its inhabitants rich by selling virtual real estate. Millionaires from selling what some people claim is vapor. Other see virtual worlds as the next big thing in real estate.A couple of years ago, Second Life was the haute place to go for the marketing elite to set up shop. They were not interested so much in buying and selling, but more branding and getting themselves out there in a new way. Companies like Coca-Cola and Toyota saw this as the next big tech land grab. Not since the days of sweeping up watches-dealer names, did companies flock to establish themselves on Second Li

Speedmaster Pro Ref#s
Ok - am I correct???3570.50 = hesalite/18613572.50 = sapphire back, hesalite front/18633573.50 = sapphire sandwich/1863But the 1861 is the true speedmaster movement correct - the 1863 has never been to space?

PAM 231 or PAM 197, what is your choice
What would be your choice ?this is the PAM231

Loving the 268
Going back a year or so I had my first taste of Panerai when I traded a Daytona for a Luminor PAM233. The 233 was actually a stunning watch but it was possibly a little too clunky for my relatively small wrist; in any event, whilst I really did like it I accepted a request to reverse the trade a few weeks later. I really missed that watch (and still do) but in part it was because of the movement - a hand wound in-house calibre with three barrels providing an 8-day power reserve. Spectacular, actually, but even when I owned the watch I was looking at the Radiomirs that were of similar quality. The one that struck a chord was the 268 but I soon pretty much forgot about it. Until, that is, I was offered one in a trade a month or so ago... The Radiomir PAM268 was only the third Panerai, I think, to be fitted with an in-house movement (the other two - the PAM200 and the PAM201 - were both Special editions from 2005). The movement in all three was the Calibre P.2002, which took it's name fro