How Will Apple Watch Teach People To Love Watches?
The Apple Watch represents a totally new frontier for Apple, whose corporate personality evolves as they enter the "wearable" space when the Apple Watch goes on sale April 24, 2015. The company's first smartwatch (which they choose to not refer to as a smartwatch, just like they didn't call the iPhone a smartphone) is also one of the most unique and difficult to explain products that they have ever produced. It further represents a noteworthy irony, because Apple itself was a crucial factor in the diminishment of consumers wearing watches to begin with. Now, Apple wants people to rediscover not only wearing things on their wrists, but the value of the timepiece itself. So how exactly did Apple train people to forget their watches in the first place?In 2007, when Apple first released the iPhone, the proliferation of mobile phones to mainstream consumers was about a decade old. Sure, mobile phones had been around since the 1980s, but it wasn't until the late 1990s that owning a mobile ph

Found: A Magnificent World War II Rolex 3525 And The Story Of The RAF Officer Who Wore It
One big reason to love vintage watches is because they tell us stories – they seem to represent the soul of their former owners, who trusted and loved their timepieces and wore them through thick and thin. In this regard, this chronograph from Rolex not only embodies an amazing life of both tragedy and heroism – it's a symbol of bravery and dedication to freedom as well. 1 OF 9 The Rolex depicted here is a reference 3525 chronograph from the 1940s, with antimagnetic properties. The reference 3525 was also famous as a Prisoner Of War watch, made available to captured Allied officers during the Second World War, as we covered here. Watches were made available to Allied POWs by many brands but Rolex is one of the best known for this service, and the 3525 chronograph was a solidly made, high visibility wrist-instrument with a Valjoux 23 column wheel chronograph movement and radium dial that would have been a both a welcome little luxury and a useful tool. This

New incoming
Hi folks,Posted about a week or so ago about the Aquanaut seducing me into buying her while I was out shopping for my Rolex GMT BLNR. Well, I've nearly got her - it has been one of the longest weeks of my life. I bought the watch last week but can only collect it when I leave the country since I bought it duty free. I'm leaving tomorrow! But I visited it yesterday to get it sized and get a pic (obviously). Erred slightly on the large side when it came to sizing. I'm keen to wear it a bit and see how it feels and then finetune the last segment or two myself. Funny story: I strap it on to try and and look at the face - only to see the watch running and the date 'stuck' halfway in the date window! My mind went to all the sticky date window threads! I looked a bit harder and noticed the time was at 12:01 - so just changing over. Happily by 12:03 the change was done and the date was as it should be. Paranoid much! I am spending too much time here. LOLMore pics to follow once I officially ha

I did it....my first patek!! (Picture heavy)
Thanks Puffy....your mini-review enabled me! I sure hope you're wrong about the scratches though, 'cause this baby's never coming off my wrist.

Hoping to get some Datejust II questions answered
I currently have a stainless DJ 36 on a jubilee, and wanted to upgrade to something a bit bigger. I started looking into the larger styles, and really fell in love with the DJ on the left. As I was researching, I see people talking about the DJ II and the DJ 41, as if they're different models, but I thought that the DJ II pictured is the 41? I think there's something I'm missing or am not understanding lol.Also, I was wondering if anyone knew what the roman numerals are called when they're outlined in gold (pictured on the right) as opposed to the solid gold numerals (on the left)? Could someone explain why there's a bar at the 9 o'clock marker on the one one the right, and why it isn't on the left? Sorry for all the questions, I just want to make sure I understand everything before I buy. Thanks guys.