The Rise Of The Boutique-Exclusive Watch
Swiss watch making is all about control. Parts are machined within tolerances of one thousandth of a micron. Assembly is done in near-clinical environments. External influences such as moisture, temperature, position and magnetism are not allowed to interfere with the operation of these precision machines. This quest for mechanical perfection has always been the case but in recent times, this desire for control has reached out ever further.Brand image is tightly policed, whether it is a no-expense-spared advertising campaign featuring a Hollywood luminary, a carefully worded statement from the company CEO or an artfully massaged representation of the brand history on the corporate website.So far 'so in-house,' and the problem begins when you want to sell your products to the public. For years, watch brands have built partnerships with retailers to develop a distribution network. Using a variety of ��carrot and stick' techniques they try to ensure that their products are sold in the ��rig

NEW Rb2 strap installed on my Diver
Hello guys, i just installed the RB2 leather strap on my Diver, i would like to thank Bob for all his help 👍👍👍 here you go Sent from my iPhone using Tapatalk

5711 in London boutique
Hello. I will be visiting London and/or Geneve/Zurich within the next month in holiday. Any chances of getting 5711 (or any Nautilus variation) from the boutique store ? Have any of you had experience buying from them ? Thank you

Pam 90 stops while on winder
Ive had my watch since new for a few years now. I rotate my watches so I keep them on a winder so I can grab and go.My Pam seems to stop winding now, or takes a lot more to give it juice. The panerai is the only watch that keeps stopping while on the winder(quad) and none of the other watches lose time or power on there. All wind both ways in their sequence.Even today, Ive been wearing the watch for almost 6 hours and its only half charged(thank you power reserve marker). Sometimes it wont even be 3/4ths charged by the time I take it off after about 14 hours of wearing.I dont feel the wobble anymore either. Is it really time for service already?

Tudor Sub, the new high price item.
I haven't really tracked the older Tudor Sub's for a while but lately I have noticed that you can pick up a Rolex Sub for pretty much the same price as a Tudor. And I' m not even talking about Snowflakes! How things have changed. I'm remember flipping mint Tudor Sub's from the 1990s for under 2k not so long ago