IN THE SHOP: A Rad Tudor Sub, A Beautiful Mulco Chrono, And A Rolex Daytona 6263
It’s Tuesday and you know what that means – more watches in the HODINKEE Shop! This week we have a slightly more tailored group of watches for you, including a couple of cool chronos, like the Mulco Antimagnetique and a gorgeous Rolex Daytona reference 6263. A 1950s Mulco Antimagnetique Chronograph 1 OF 3 Mulco isn't a brand you hear of often, but this watch will have everyone talking about it. Here we have the Mulco Antimagnetique Chronograph, a gorgeous yet sturdy steel chronograph with triple scale; this watch will not disappoint. The dial has some spotting from age, but it is beautifully well-balanced, and the color is to die for. Overall, just a really great chrono that you won't want to miss. Click here for full details. ADVERTISEMENT A 1960s Rolex Daytona Reference 6263 2 OF 3 We have the Rolex Daytona Reference 6263. The 6263 might be the perfect Daytona �C with second generation screw-dow

Hello Borthers
After a long trip, finally the new addition meets his elder brother. I am not sure tomorrow, but I feel I don't need any other Patek now.Sent from my iPhone using Tapatalk

Who wants a Tudor GMT?
Forum is quiet on this one. Since I have a GMT it doesn't seem right for me to have another but the more I see, the more it seems like an absolute cracker of a GMT! Very tempted to land one at some point to use as a daily whilst my weekenders are safely safe in the safe. I seem to be the opposite of most on here - I'm more interested in it than the SS BLRO. A lot more! I see posts from people going nuts about the NEW SS BLRO and wonder what the fuss is about. I don't believe the new movt has attracted most of these crazed fanatics. So basically a Super Jubilee with a new clasp on it and now made in SS instead of WG ..which looked similar enough? Woooah.

It��s real simple... Tudor is the new Rolex
Friends, waitlists, price increases, scarcity, etc. Rolex is going upmarket. Exclusivity. Sell less units at higher prices. Same profit. Rolex=Patek Eventually. Tudor is the brand that people will aspire to own. Rolex if you’re wealthy. This is the strategy. It’s the reason you have a Tudor Pepsi and a Rolex Pepsi both with in house movements, 70 hour power reserves. There is no way management would allow such in house scalping if this wasn’t to move both brands up market with Tudor replacing Rolex for the aspirational middle class. It’s clever yet obvious and slightly cynical but it’s happening.

Not Walmart but Costco!
A few days ago one of the members asked if you would buy a Rolex from Walmart. The attached photo was snapped by my wife at the Westbury Long Island Costco Store! Not Walmart but close! A yg Daytona with a black dial.I was shocked but she said Why wouldn't anyone buy one from Costco? After all you can wear it for a year and return it for a full cash refund She has a point! Marc