Richard Mille Opens New Factory in the Swiss Jura
Richard Mille has become the latest luxury watch manufacturer to take a decisive step toward becoming a full-fledged manufacture, announcing the opening of its new case and component factory in Les Breuleux in the Swiss Jura.The new facility, called Proart, is an ultra-contemporary 3,000 square-meter (32,000-square-foot) building designed by the Chavanne architectural firm. It will make Richard Mille watch cases as well as certain movement components, including baseplates and bridges. Until recently, Richard Mille has been largely dependent on outside manufacturers with which it has developed good relationships, such as Vaucher and Audemars Piguet Renaud et Papi , for much of its movements, and on nearby Donze-Baume, purchased by Richemont in 2008, for its cases.In a press release, the company stated that the opening of the new factory is “very much in keeping with the brand's strategy” and “enables the company to further consolidate its position in a market segment f

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