Interview: Aldo Magada Reveals Zenith's New Number One Market, And Explains The El Primero's Role In Keeping The Brand Afloat
Aldo Magada, CEO of Zenith, was at the Royal Automobile Club in London to present the El Primero Chronomaster 1969 Hero Cup on Monday morning. A limited edition of 100 pieces, two of which will be gifted to competitors of the classic rallying competition, it cements the brand’s position in the world of vintage automobiles. We sat down with Mr. Magada to find out just how much the brand is driven by its icon. Arthur Touchot:Let’s start by looking back at 2015. Were you satisfied with the end-of-year results? Aldo Magada: Our numbers [this year] were actually in single-digit decline, mainly because of Hong Kong. As a place, it’s always been challenging for brands. It used to be our biggest market, but today Japan has overtaken it. Almost 75% of that market [Japan] is local, increasing steadily over the years, and is mainly buying El Primero watches. 1 OF 5 AT:For the second time in 12 months (after the Tour Auto Edition), Zenith is

Breaking News: Claude Emmenegger Appointed Creative Director at AP
After Octavio Garcia's sudden departure, Emmenegger takes his job..watchcollectinglifestyle....cias-departure

Moon Watch Article
Hey All:I found this article about NASA and their choice of using the Omega Speedmasters for most of the trips to the moon..Seems as though they got picked because they were the best for the job...Makes sense to me (unliike most government decisions lately).Be safe..k4yk/watches/OmegaNAWCC.pdf

I found the perfect shirt
to wear with the Omega Seamaster Great White!

2017 Hulk Giveaway Official Pictures
Hello TRF,I'm so excited to have received this watch from the giveaway in November!! This community is amazing! I would like to take this opportunity to thank LOL-x (Steve), BODYBUMP (Oscar), TAKUYA (Thanh), OCROLEXGUY (Patrick), DAVIDSW (David) and JUSTROLEXES (Tony) for making this possible.Also, a special thank you to DAVIDSW for his delivery assistance.Here are the pics Couldn't wait to wear the LV so I got a picture with the bracelet not sized And now with the bracelet finally sized!