Landon Donovan Joins Seiko as U.S. Brand Ambassador
On March 23, TAG Heuer announced “Project Apollo” – a new watch they call a game-changing new concept in very high-frequency chronograph technology. You can watch the press conference, conducted by CEO Jean-Christophe Babin, here on . You can also access it in our “WT Events” navigation menu. Babin calls the watch to be unveiled at Baselworld TAG Heuer's most radical, out-of-the-box, totally mind-blowing innovation to date.

15202+15400 @ NY boutique today
so after having been SO convinced of the 15400 blue dial, i've been twisted around by being introduced to the 15202.the rep at the boutique contacted me to let know that a 202 had just come in (reserved for another buyer), and that i should see both side-by-side to make final judgment.and so, here's what i observed (and most of this is obviously my subjective POV):- the blue on the 202 is definitely (far more) matte than the 400...the difference is immediately noticeable. i've previously described the 400's dial to 'sparkle' in different angles of light; the 202 really doesn't sparkle at all, it's very muted (or understated).- the weight and feel of the 202 is considerable less heft than the 400. this point is obvious in terms of size and amount of material of the case/bracelet. however, once worn, the feel is night and day. the 400 you 'feel' it on you...and (good or bad) it's very 'noticeable' (aka bling). whilst the 202 is not noticeable at all (feels like my Explorer 1 or my J

Gave in Speedy Pro Moon for an Omega Boutique service
Hi, after much thought, I finally gave my slow running Omega Speedy Pro Moonphase to the Omega Boutique here in Sydney some weeks ago with clear instructions that no polishing was to be done. Mentioned a ultrasonic clean and a full movement only service was to be carried out, all in writing. Also itseems the crown and pushers are always replaced irrespective of condition(not sure why) but I get to keep the old ones. Can't wait to see the result, will keep you'll posted.

Omega Speedmaster 376.0822 Grail
Thought some of you Omega aficionados might enjoy these shots of my Omega Speedmaster 376.0822. It's a firm favourite of mine and my current daily wearer:

My newest Omega is not my newest Omega?
So I found a great deal on a Seamaster GMT great white and I love the look of this watch. I have been wanting a GMT watch for a while and snagged this one. Took it to my AD to get sized and he ran the bracelet through a machine that sterilized it and brought the finish to like new condition removing all scuffs and marks! I was blown away...until I tried it on. I don't know what the hell but it looks like a chicks watch when I am wearing it. My old 2254.50 didn't look and feel so small on me? Maybe because the bezel/dial are both black and it appears larger. This watch is just too small for my 'brick' wrists LOLHere's the wrist shot:So I decided I wasn't into it so I gave it away..............................................................To my wife and she loves it. Cool thing is that when I pop open the divers extension it fits me perfectly so we can both wear it!