IWC Mark XVI Plays Role in Roland Emmerich Film “2012”
In Roland Emmerich’s new action film “2012”, the end of the Mayan Long Count Calendar brings a global cataclysm that threatens the survival of the human race. John Cusack stars as Jackson Curtis, an IWC owner who uses his Mark XVI pilot’s watch as collateral to secure seats on a small plane, saving himself and his family. Click this link to watch the wild ride that follows. In this still from the film, John Cusack as Jackson Curtis offers his Mark XVI to board the airplane…The watch that saves the day…Commenting on the partnership, Benoit de Clerck, President of IWC North America said, In each of his films, and especially in 2012, Roland Emmerich has shown not only an impressive skill for story, but also incredible technical capabilities to realize the visual effects he's envisioned. IWC shares his passion for innovation, precision, fine details, and craftsmanship, so we're thrilled to play a role in the film and support its release. Apocalypse and

Don't go with Titanium!
Hi all,I was in Hong Kong last week and went to an AP AD whilst in town to compare prices with London. When in the boutique, I noticed the Titanium Themes (26170TI.OO.1000TI.01) and immediately asked if I could try the watch on.I've read elsewhere that no one does a grey dial like AP, and based on my experience with this watch in person I wouldn't be bold enough to disagree. As expected for the case/bracelet material, it was phenomenally light for its imposing size - I'm still undecided as to whether this lightness is a good thing though! (I like the idea of feeling like you are wearing a watch!)I didn't purchase the watch whilst in HK, however am seriously considering sourcing a top notch pre-owned model from somewhere in the globe... maybe even using my newly-purchased DSSD to part fund (buying two watches of that calibre in the space of a few months is probably not the wisest of choices, I figure)...What do any/all you ROO lovers think of the grey dial and Titanium case/bracelet?I l

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Tudor beat Rolex with the Basel 2018 announcements
Clearly in my opinion! The new Pepsi GMT and the Black Bay configurator to suit individual tastes. This is how you do it!