A. Lange & S?hne Names BMW’s Wilhelm Schmid CEO
German watchmaker A. Lange & S?hne has appointed Wilhelm Schmid as Chief Executive Officer effective January, 2011. Schmid, 47, a German national, has held several positions in marketing and sales over the last eight years for BMW. Since 2007, he has been responsible for sales and marketing for BMW South Africa. As CEO, Schmidt will be entrusted with further developing the Lange brand and its operations.

Hublot & The Future of Watches - Jean Claude Biver Interview Baselworld 2009
Hublot is a brand that I respect a great deal. Every brand loves to state that they are forward-thinking and revolutionary and innovative and care about society and make the best watches But Hublot is a brand that is doing a tremendous job with all of the above. And it's this initiative that has set them apart from so many other brands.In the clip above, Revolution Magazine and TheTimeTVwatches-dealer have captured Jean-Claude Biver (the other JCB), discussing the brand and how its positioning itself. Which ultimately reflects on the entire watchmaking community. And in true Biver fashion, it is both honest and controversial. I agree with Biver's assertion that people are not buying watches to tell the time. Or as he more eloquently states it: "The watch does not represent the indication of time anymore." That is how he starts the interview - the jump off point. So what does this statement, among the rest within the interview, say for Hublot That they are realistic? More in tou

INCOMING !!! - I hate you all !
Just got a 15400 and I liked it, it was nice, it was handsome, it was comfortable. It was a nice companion to its 44mm steel novelty cousin that was already a part of the small stable. But I really wanted something more 'daily' wear oriented, something that I can wear without too much concern for scratches and scuffs.I tried to ignore the numerous photos and advice that certain members around here were dispensing........and then I tried IT on.......and it SPOKE to me, and the deed was done. Out with the 15400 and in with .......well lets keep this a surprise until it arrives. But feel free to guess

Seamaster Pro timing issue
I bought a 2254.50 in January. It's pre-loved. The previous owner said he had it timed and pressure tested. I have been checking the time and it averages -6 seconds a day so far. Usually on the wrist it's about -4 or 5 but when it's on the winder or resting in the watch drawer it will loose as much as 9 or 10 sec/day. Does anyone have any ideas or advice about this? Thanks in advance.

PAM 372 vs 422
Which one do you like better and why? 422 top and 372 bottomImages below are not mine but borrowed from google