Parmigiani: Watchmakers Of Yesterday, Today And Tomorrow
The Parmigiani Fleurier HeadquartersOne would imagine that spending six full days with a watch brand is long enough to become comfortably acquainted with them and ask pretty much everything you want to know. That is true a lot of the time, but on this occasion, even after five nights of little sleep, nearly two thousand photos and many in-depth conversations, I feel a need to return and learn more. Nevertheless, I walked away with a new-found knowledge of history, watch making tradition and haute horology after checking out the Swiss brand, Parmigiani Fleurier, a world we bring you in two parts.In this article, we first discuss how Michel Parmigiani's ambitious undertaking and the generous help of the Sandoz family collectively resulted in a true manufacture. Next, we look at what it means to transform from a restoration workshop into a modern watch making company, heavily responsible for the future of the trade. Finally,?we discover how a few individuals and a company can be the bridg

How to tell there's a new AP in the collection...
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Calling all Fat Lady Experts
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