Million Dollar Club 2012: Watch Advertising at All-Time High
In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads. Watch brands spent more on U.S. advertising in 2012 than ever before. Total spending reached $399.74 million, up 9.3 percent over 2011, according to Kantar Media, which tracks advertising across all media channels. Sixty watch brands spent more than $1 million on advertising, up from 54 brands in 2011. To make the list of the Top 25, a firm had to spend over $3.63 million compared to $3.43 million a year earlier.Ad spending was up for the third consecutive year, after falling sharply in the recession year of 2009. The 2012 total surpassed the previous record of $388 million set in 2007, and was a sign of a continuing recovery in the U.S. watch market.The big spender last year, as usual, was Rolex, with a U.S. ad bu

Piaget remains faithful to its motto to always do better than necessary
Piaget, watch and fine jewellery coexist in a dazzling show of duo. Piaget has released its creative talent to reveal watches of sophistication without precedent in Geneva in April 2007. Four of watches presented at the fair are a reminder that Piaget remains faithful to its motto to always do better than necessary. Together, these exceptional pieces represent more than 5 500 hours of work, which, with about 260 carats of precious stones, in addition to an estimated value of seven million Swiss francs.The "double secret" of Piaget Emperador Watch (as shown in the table) this unique exhibit cache a movement under a White Dial together small quartz of mother-of-Pearl inlaid in a module that drops down when closing.

Help with service in Holland or Belgium
Hi,My AP 15300 needs a service so I was wondering if (the Dutch or Belgian) readers have some advice on which AP Service Center is the best.I heard some stories that Schaap & Citroen (Rotterdam) is not that good (ie, they overcharge) but this could be entirely wrong...Who can share some experiences? Also about the typical charge. If I read some other posts than I can expect to pay around 15OO Euro (maintenance A).Are there any other options to service an AP (independent experts)? Unlike in the USA I guess sending the watch directly to AP in Le Brassus is not an option, or is it?Many thanks in advance!

Kevlar Speedy
Just got an OEM Omega Kevlar band from Otto Frei. I think it looks good IMGP0046.jpgIMGP0050.jpgIMGP0048.jpg

Can I play Golf with my Rolex?
I am an avid golfer and usually like wearing watches when I play. I have never used anything other than a swatch or swiss army. I recently got a 116500LN and can't seem to put it down. Would it be ok to play golf with it? I appreciate comments.