Bonus Audio: WatchTime’s Interview with Ulysse Nardin CEO Patrik Hoffman
In the November-December issue of WatchTime, on sale next week, technical editor Mike Disher profiles Ulysse Nardin and its ambitious new CEO, Patrik Hoffman. Below, you can listen to excerpts from the wide-ranging interview.In this bonus online-only feature, Hoffman speaks to WatchTime about the importance of the U.S. market, the company’s plans for the new chronograph movement that it purchased from Ebel, and its strategy for more vertical integration, including future plans for the first watch with its UN-118 in-house movement, the Marine Chronometer.For the entire Ulysse Nardin feature, pick up a copy of the November-December WatchTime, on sale now, or download the Kindle edition, which is available on Amazon.Receive all the news, features and reviews from WatchTime for free!?Sign up to our free weekly newsletter?and get it all delivered to your inbox.

Gustafsson & Sjogren Bifrost Isbla Damascus Steel Dress Watch
According to Gustafsson & Sjogren, the watchmaker/bladesmith combo team out of Sweden, the Bifrost represents their first dress watch collection. I sort of have to disagree with that premise, as many of their other watches could have easily seen dress watch duty (depending on your style). A good example is the superlative Gustafsson & Sjogren Winter Nights watches (hands-on here) that combine a lot of design and watchmaking nerd appeal.Having said that, the upcoming Bifrost collection will certainly suffice as a casual or dress watch, if you feel that one of Johan Gustafsson's "high contrast" individually-made Damascus steel dials is suitable to pair with your suit. As is their custom, each new watch collection from Gustafsson & Sjogren (aka, GoS Watches) begins with an individual model which will later be followed up with others that feature varying dial styles and possibly colors. Using various techniques and acids, the hand-forged Damascus steel dials can be rendered in

Virtual Ideas "Big Time" Watch Concept
Allow me to present you with another watch concept from Switzerland based Virtual Ideas, a design firm that creates watches for established watch companies (a lot of the time large companies rely on smaller, independent design firms when it comes to watch design. They then figure out how to produce it, market it, and then sell it). The first concept I shared with you (a while back) was the Pink Panther watch concept. The concept watch here is called "Big Time." You can see the thematic similarity to their previous concept design.Big Time is a larger, square shaped watch with dimensions that should be in the 50mm wide and 45mm tall range. The dial itself is perfectly square, but as you can see there is an interesting rubber guard/bumper around the crown. The case is curved a bit and looks nice in rose gold. You can see the sharp faceting around the edges. Lugs are set widely apart but cut short and sharp for a technical feel. They also help preserve the angularity of the design. You see

My new (and first) PP 5711
Well first of all, as several of you know I wasn't sure which PP to buy so I solicited opinions/suggestions from you all on this forum. After weighing all the different possibilities I decided to purchase a new 5711/01A as my first PP and honestly, I couldn't be happier. I decided to park my Daytona and use this one as my daily watch. My Daytona shows plenty of wear with scratches and such but I purchase watches to wear so I expect this one to be no different. Once again THANKS to all for helping me over the hump on making a decision. Here are some pics.

White Gold Sky Dweller Discontinued?
I know I know, not exactly the headliner Just looked on Rolex site and can't seem to configure a white gold sky dweller. They seem to be removed completely from the site.