TAG Heuer, Google, And Intel Partner To Launch New Smartwatch
Last year, after introducing a new in-house movement and investing CHF 40 million in a factory to support the production of that movement, TAG Heuer had a change of heart. Or, more specifically, TAG Heuer CEO (and LVMH Watch Division President) Jean-Claude Biver had a change of heart.The company shifted directions, presumably to cater to a broader market for lower-priced watches. It seems that mass-produced, in-house column-wheel chronograph movements were not part of that business strategy and so the release of the new movement was nixed, along with the Carrera CH80 and the manufacturing facility in Chevenez, Switzerland. Partnerships with quasi-celebrities like Cara Delevingne followed, and now – after Biver’s hints in various news reports  – Tag Heuer has announced an ambitious new venture with two powerful companies in the tech industry. 1 OF 1 From a business-school-textbook perspective, this all makes logical sense. TAG Heuer has the brand rec

Incoming!!
My first APs. Blue dials. I am just so in love.

Next Patek: 5980 or 5164?
Hi everyone this is my first post and I've come across a difficult decision. I can't seem to decide what I would like for my next Patek: 5980 white dial or 5164. I prefer sport watches and my collection consists of a Rolex sub, AP ROC 39mm, PP 5227j, PP5712a, and PP5726a. Which of the two would you pick or should I wait to see what Patek has to offer for 2014?Sent from my iPhone using Tapatalk

New Pop up store in Brussels !!
Belgium, BrusselsThis is THE new pop up store in the center of Brussels, Boterstraat 24 - 26 or rue the beurre for the FrenchDe Greef 1848 is already a long time a Panerai AD, I believe since 15 years or so so right from the start.Besides Panerai they also have Patek Philippe, Lange and several other TOP brands.But since this week they opened this wonderfull pop up store next to their first shop.A MUST see!Great place, wonderfull watches and probably the most friendly and best informed staff you could ever imagineSo I just visited this pop up and made these picturesnice so far ....But now some watchesI only took the most special, those you won't see every day :-)to start, and those are really to die forthose AMAZING Minerva based chronographswhite goldRed goldand platinum3 times the same movement and this is how it lookshow about the new left handed titanium diver ....the pocket watchSo if you are close to Bussels ... consider visiting this shop !

How long for watch to settle in?
Looking for some input. Just got a DateJust 41 two months ago. It has been consistent over the past two months at running -4 seconds per day. Obviously this is outside of the +2/-2. Should this go in to be regulated or should I give it more time on the wrist. And if someone could suggest a good place to send it from Ohio it would be appreciated. Cheers.And yes..... I agree -4 seconds per day is really good. That said, I also agree that the company said it would be +2/-2 so I am not being unreasonable two months out.