Festina Profundo Dive Watch Comes In Bag Filled With Water
There is marketing and then there is brilliant marketing. Go shopping for watches and you may find yourself discovering a new goldfish bowl. The large Spanish watch group Festina (and brand of course) has recently started putting water-filled clear plastic bags on shelves with the newest versions of their Profudno dive watches in them. This isn't the first time a watchmaker has put a water resistant watch actually in water, but as far as we know it has never before been done like this. The brilliant concept is thanks to a Berlin-based agency called Scholz & Friends."Profundo" translates from Spanish into "deep." While these watches aren't deep under water, the message here is that they can stay in water for apparently very long lengths of time and be perfectly OK to be removed from the bag and be put on your wrist. It helps that the bags are filled with distilled water. What I like is that the retail packaging totally sells the concept of the watch. Nothing is said on the front exc

Incoming?!?
Choices, choices: (apologies to Robert Frost)?Two watches diverged in a yellow mood,And sorry I could not buy them bothAnd be a one watchowner, long I stoodAnd looked down at one as far as I couldTo where it bent in the showcase lightThen took the other, as just as fair,And having perhaps the better claimBecause it was brassy and wanted wear,Though as for that the passing thereHad worn them really about the same...?I have a chance for the 3570.50 authentic moon watch or the 3573.50 sapphire sandwich. Leaning strongly toward the latter for the sapphires, display back, and enhanced movement finishing. The cost difference isn't a real problem.....Decision pending this weekend.....or a Yogi Berra said, when you come to a fork in the road, take it and buy them both. But they're too similar for that, I think.

PP 6104 (Sky Moon Celestial)
Walked in to my AD today, just for kicks, and he pulled this out. The diamonds aren't my cup of tea, but it sure is a sight to behold. Thought is share. ImageUploadedByTapatalk1345238710.184456.jpgImageUploadedByTapatalk1345238731.816691.jpgCheers!

Thoughts on new 15th Any Paneristi 634
I am sorry if this has been posted about before. Just curious on everyone's thoughts. For a young man like me who has long lusted after Submariners and Luminors, when a watch comes around like the Black Bay or this PAM, at a reasonably affordable price it is extremely attractive. I really have a great desire to own a Panerai, and this one with a retail of $4,200 USD is very exciting when many can reach $10k+ easily. Now I understand this is not the same as a super fancy 47mm 1950s PAM with an in house movement. But after all, price cuts come with costs.At what cost though? On the positive, we have the always classic Panerai Luminor design. Painted dial, patina lume (which I like), blue base logo (which I also like), traditional crown guard. Other features some view as cons and this is where I am curious on your opinion. This would be the spring bars (although some of their 1950's models have them and the screw-ins can become loose with wear), one piece bezel and case (so I guess the be

1997 Daytona 116520 Question
Can anyone tell me if the ends of the bracelet are hollow in these models? like the ends of the bracelet that touch the curve of the top and bottom of the bezel - is that hollow or solid in this model?thanks.