Hamilton X-Mach: Are You Moving Faster Than Sound?
Hamilton’s new 44mm X-Mach lets you measure an aircraft’s speed relative to that of sound – Hamilton calls this the “Machmeter” feature. To perform this feat however, you need to be sitting in the cockpit. Pilots set the pressure altitude (PA) and calibrated air speed (CAS) measured by the aircraft’s instruments by turning the right crown of the watch to reveal the Mach number in ISA (International Standard Atmosphere) conditions on the bezel. Consistent with its mission, the X-Mach is designed to capture the look of aircraft instruments. Both variations (stainless steel with or without black PVD) have a smooth black dial with silver-colored indices and matching counter frames. The case features carbon fiber inserts and white or black numerical markings around the bezel. The case back offers a display window in the approximate shape of a Star Trek insignia, allowing you to catch a glimpse of the ETA 7750 automatic movement inside. The dial has a cut-

Watch What-If: Omega Speedmaster
"Watch What-If" is a special column on aBlogtoReadwatches-dealer that asks the playful question "what if an iconic watch you know and love was offered in a different style?" The idea embraces a good timepiece's core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and experimentation. The original design we work off will always be at the bottom of the article. The designs are brought to life by Beau Hudspeth who does the artwork and conception after he and I choose the models and styles to focus on. These special design experiments are extremely time consuming and labor intensive but we hope you enjoy the results. Ideas and comments are more than welcome. Enough response may even lead to a round two of design of the same watch - so please comment below. You are also encouraged to suggest watches that make it into

my two newest additions
I am hoping to add a superocean or another semaster chrono in black in the next week or two... thanks for looking and all the best in the new year

Suggestion please... 5235 vs 5980r
Hello...I have been eyeing the 5980r for a while now, but one of the ADs from back home phoned me this morning and offered me 5235 in stock at the moment, or wait for 5980r next month.If you were given this option, which would you pick?A few considerations:- Either piece would be my 1st Patek (and hoping the only 1 lol)- The sales person told me 5235 is much much much (did I say much :D ) more rare and more sought after - hence value will definitely increase more compared to 5980r- 5235 is slightly cheaper than the 5980r- I haven't had a Rose gold watch with brown strap - hence was thinking 5980r- I like both of them, but I don't have the budget to buy both Thanks!

Patek Philippe and Rolex comparison
I've heard of people ask about how Rolex can justify the prices they charge.Personally, I really do not think they're overpriced. Sure, you pay for the brand name (which includes marketing, and I read somewhere that Rolex have the biggest marketing budget by far).But a SS Daytona has a retail of around $9,000 compared to say, a Tag Heuer GC around $5,000 (depending on model). IMO the extra $4,000 odd is justified given the in-house movement, bigger brand name etc (some might disagree of course)What about Patek Philippe? How come their watches, even without date, can cost more than any watch Rolex make?I'm not saying Patek Philippe watches are overpriced, but just want to know how a PP justifies that extra money spent. And it's because I plan to buy a Patek Philippe next.Is the way they make watches more labour intensive?Do they use better materials?Or do they just charge more for exclusivity and brand name?