Festina Profundo Dive Watch Comes In Bag Filled With Water
There is marketing and then there is brilliant marketing. Go shopping for watches and you may find yourself discovering a new goldfish bowl. The large Spanish watch group Festina (and brand of course) has recently started putting water-filled clear plastic bags on shelves with the newest versions of their Profudno dive watches in them. This isn't the first time a watchmaker has put a water resistant watch actually in water, but as far as we know it has never before been done like this. The brilliant concept is thanks to a Berlin-based agency called Scholz & Friends."Profundo" translates from Spanish into "deep." While these watches aren't deep under water, the message here is that they can stay in water for apparently very long lengths of time and be perfectly OK to be removed from the bag and be put on your wrist. It helps that the bags are filled with distilled water. What I like is that the retail packaging totally sells the concept of the watch. Nothing is said on the front exc

Citizen Celebrates the Eco-Drive with Impossibly Thin New Models
For 2016, Citizen is celebrating the 40th anniversary of Eco-Drive, the brand's pioneering technology of powering watches through light. Citizen's first light-powered analog watch, the Crystron, was released in 1976, and in the four decades since that initial offering Citizen has painstakingly refined the technology, creating watches that are not only more efficient, but also far more refined.The Eco-Drive OneThe culmination of that effort is the Eco-Drive One, Citizen's big reveal for Baselworld 2016. At a thickness just shy of 3mm, The Eco-Drive One is the thinnest solar-powered timepiece ever produced. Driving the watch is Citizen's new caliber 8826��a movement made up of 85 components and just 1mm thick. Despite being so thin, the Eco-Drive One is capable of running a whopping 10 months on a full charge.The Eco-Drive One will be available in three general release models��the AR5000-50E, AR5000-68A, and AR5004-59H (stainless steel case with cermet bezel)��as well as the limited edition

Been bitten by the AP bug...
Ok guys, I've recently seen the Diver in person and am kind of hooked. I'm surprised; I have rather small wrists and am not into larger watches but the diver... my god I don't know what it was...Anyway, I'm thinking about selling my Rolex Hulk (don't tell the guys on the Rolex boards ) and putting the money toward a white Diver.Maybe this infatuation will wear off, I don't know. But for now I'd like some more knowledge about the quality and service of AP as I've never owned one before:1. How robust is the movement? I like my watches to be able to take anything I throw at them and have heard good things about AP but how do they compare movement-wise to a Rolex or even Omega calibre?2. How are service costs? I've heard horrid things about AP service, and don't know how true they are. If anybody has any stories regarding service experience and cost I would love to hear them.3. What kind of price should I be looking at paying? If buying at an AD, can I expect any possible discount on the w

Scratched!!
Does anyone know of any after market products that can fill in small (not too deep) scratches on the crystal of a watch?? My watch has a small (looks like an eye lash) 1/4 inch or smaller half moon.. its in between the (superocean and the date window) I know its really small but I just got this watch...Thanks

Tudor on Panerai Strap
Had an old strap laying around and decided to use a pocket knife to try to get it to fit. Does it look silly? Honest feedbackSent from my iPhone using Tapatalk