Audemars Piguet Announces New, Ultramodern Museum
Audemars Piguet, the oldest luxury watch company still owned by its founding families, has announced plans to extend its historic headquarters building to incorporate a new museum called the Maison des Fondateurs, a “radically contemporary” new structure that will be naturally integrated into the surrounding Vall��e de Joux landscape.Audemars Piguet inaugurated its first museum in 1992 inside the original Audemars family home, and later expanded it to the entire house in 2004. Its collection includes more than 1,300 timepieces that are part of the brand’s heritage and span 250 years of history. This year, the museum enters a new, transformative phase. Audemars Piguet has enlisted the Copenhagen- and New York-based architectural firm BIG CPH to design the extension, which will add a new 25,800 square-foot structure incorporating exhibition spaces (where nearly 400 watches will be on display) as well as workshops, reception and meeting areas, and professionally conserved

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