Ernest Borel Launches iPhone App
Ernest Borel has launched a free iPhone app for watch aficionados as well as individuals interested in obtaining more information about the brand’s heritage and current model line-up. The app also contains information about the brand’s marketing activities and ambassadors. The application opens to show a model from the Borel Chrono Collection displaying the current time and date. The user can choose to access information in either English or Chinese.The app allows the user to view the current Collections including detailed specifications, a zoom option, as well as “try” and “share by e-mail” features.In The Brand section, users find background information on the company as well as access to video footage with further information on the brand’s history and a few behind-the-scenes looks at the new manufacturing plant located in Le Noirmont, Switzerland.In the frequently updated News section, music videos, new model introductions, and other

Concord Announces New C1 Chronograph Watch
Concord has updated their C1 Chronograph range with a new look for 2013, and let's just say it looksfamiliar. The new C1 retains the same 44mm footprint as the past models but the design as been massaged to be a bit more reserved, now featuring a slimmer crown, improved legibility, and a more ergonomic and curved case shape.The C1 is powered by Concord's A07 movement which is based on the ETA Valgranges A07.211, a 25 jewel automatic movement with chrono seconds, sub dials for both 30 minutes and 12 hours and a date display - think of it as a Valjoux 7750 for larger watches. The C1's crystal is sapphire and the bezel is made from either titanium or ceramic, depending on the specific model.If you only casually glanced at the photos, would you have guessed Concord? Me neither, as the overall design is distinctively that of an Audemars Piguet Royal Oak Offshore. While I would agree with Concord that this new C1 is more attractive than the previous generation, that is because it looks like

Konstantin Chaykin Decalogue Watch Available On James List
St. Petersburg based Russian watch maker Konstantin Chaykin is one of the independents that I watch closely. Their new watch for 2011 was the Lunokhod that I covered here. Though this Decalogue is a piece they released last year as a limited edition of 76 pieces. The watch is actually based on a large clock in Prague that also features Hebrew characters as the hour indicators. Like the clock, the watch tells the time with the hands going counter-clockwise.This seemingly odd feature has to do with the Hebrew language, which is read right to left versus left to right. Therefore, to the left of 12 o'clock on the dial would be 1 o'clock versus 11 o'clock. Each of the Hebrew characters has a numeric property, so they do actually indicate 1-12 on the dial (just in the reverse of how most watches do). The result is a watch that basically indicates the time in the same, but reverse way as standard timepieces.The name Decalogue is actually another term for the Ten Commandments - which obviously

Looking for some advice from the experts.
Hi Folks,I love the passion of the AP forum and look forward to having one myself soon. I'm trying to decide between 15400 and the diver. I am a casual dresser and sporty person. My feeling is that the 15400 is classic and a lifetime watch. I do however like the heft and look of the diver greatly. I'm caught up in the mindset of do I get what I like more now or get what I think is a forever piece. (That is not to say the Diver cant be a forever piece also though). I can't get them both as I'm sure many would like to suggest.My current collection is 116610 LV, 216570 polar, patek 5711 blue, PAM 359. I have included some snaps from an AD visit recently.cheersMichael

5980/1A NOS availability
Hi all, know it's a long shot but looking to get a 5980 and wondered if anyone knew of an AD with a one?