Rolex Daytona Watch: A Zero To Hero Story
Written by Andrew Morgan for watches-dealerThe StoryIf there's ever been a story of zero to hero, it's that of the Rolex Daytona. Unloved and unwanted, selling barely 500 units annually in its formative years, the Rolex Daytona has grown to become one of the most coveted watches of all time, commanding year-long waiting lists and astonishing residuals. The question is, how did that happen? This is the journey that turned Rolex's loser of a David into a hulking great Goliath.The Sixties was the decade of the sports chronograph. Jack Heuer's appointment as CEO of Heuer guided the launch of the Autavia in 1962 and the Carrera in 1963. Omega's Speedmaster was among the first to the game, introduced at the tail end of the Fifties. But the chronograph was no new invention; seen as early as 1816 in Louis Moinet's astronomical pocket watch, and in smaller wristwatch form at the beginning of the 20th century, the chronograph was old news. In fact, Rolex itself had been making chronograph watche

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