Longines Column Wheel Chronograph Watch's Day At The Races
It surprised me to learn that Longines has close to 100 years of history with horse racing. In fact, Longines has a lot of history altogether. Like many historic watch brands still alive today, Longines spent much of its life as a watch movement maker run by engineers. This is an interesting point because, according to long-standing Longines CEO Walter von Kanel (who has been at the brand for over 40 years), a major difference between watch brands of today and those of yesterday is who ran the show.He reminds us that watch brands used to revolve around new movements. The engineers would develop a new movement and then design a watch around it. Today, watch brands are more business/marketing minded and design watches around concepts, market needs, etcIn essence, the reverse of what they used to do. This phase-shift in timepiece production makes total sense given that people buy watches for different reasons these days.Knowing that vintage Longines watches that include their own movement

My SS Diver - Fresh from the Spa
My new SS Diver was sent in to Singapore APSC for service, change to a new bezel and some light polishing. Now, two months after, the watch comes back looking like new again. Very happy about the job done. Please to share some pics. This watch has been with me for 5 years now.

Finally...... Joined the club!
Hey everyone, im so proud of this, i just joined the AP club, and its amazing, it is an AP Diver and it feels great, looks flawless, and now i hope to get another one! Thanks to DavidSW for the watch! (Sorry for the crappy blackberry pic)

Incoming.. 5712 ... Let's see your pics!
Hey All,I've been waiting for some time to get a 5711, but I wanted to buy it brand new vs pre-owned. I was offered one by my AD in December, but it wasn't a good time for me to bring a 5711 into the fold.After a recent discussion with my AD, they let me know that they received a 5712. I did some research and decided to stretch a bit to get into the 5712 vs the 5711. I currently own a 5167, so also felt the 5711 would be a bit of an overlap.No pics yet as I pick it up this weekend, but I would love to hear from current 5712 owners! How do you enjoy your 5712's? Anyone else want a 5711 and decide to stretch to the 5712 instead? Was it worth it for you? Would love to see your 5712's!! The wait is killing me, but I've waited quite some time to get a Nautilus, so two more sleeps won't kill me Thanks!!

New Arrival (LHD Diver Content)
​I ​was unsure of the size​ of this one​ at first​, 43mm and a hair tall. I went into a local AD as​ I had been eying up ​this one and ​the chrono black bay​. The chrono I passed on as it was a bit too blingy for my tastes​ (I could never get on with the black bay's extra shiny hands and lume plots, they lack the 'depth' of the older rolex white gold surrounds). Also the snowflake hands over subdials seemed like a careless oversight, from a functional point of view. ​I opted for the LHD. I'm not of the camp that calls it a faux patina watch as I think that was not the point, rather the warmer looking lume plots make the watch a little less 'sharp' or edgy and fit nicely with the red pelagos text and beige date wheel. All in all a very well designed and executed watch with some unusual and interesting appointments. It's also very comfortable to wear.​ Keeper? Time will tell...