No More "Luxury" Watches
I want "luxury" to die. Not actual luxury from an economic standpoint, but a lot of how we use the actual word "luxury." Allow me to set up this topic just a bit, and explore my ideas with you. I promise that in the long run my suggestions will benefit everyone, and this is free advice to an industry that I think needs it.I write about timepieces, lots of different timepieces including many that are high-end. "High-end" having the association that they are perhaps well-made, use expensive materials, are exclusive, and cost a lot. You know"luxury." What cheapens many of these brands is that they attach the term "luxury" to their image and products. Cheapening not only the word "luxury," but also the products themselves. Things aren't "luxury" because you insert that word into your slogan. Nothing is worse for luxury watches than the term "Luxury Swiss Watches" next to a brand name as a slogan. Real luxury is earned through attaining and meeting the various qualifications that define the

Zannetti Squelette XL Automatic Watch Available On James List
Here is one of those interesting watches that you'll dare not see being sold in America - at least most likely not. Which prompts me to remark once again, that there are many a splendid brand of timepiece that are simply not marketed or sold here in the States. So this is a watch by Zannetti, and determined Italian watch brand that I've spoken about before. This watch is the Squelette XL Automatic, and offers a nice set of easy to live with features. I like that, because it is an obviously avant garde watch, but you don't need to worry much about it being hard to live with.The movement is an ETA 2892-A2 that has need skeletonized and blued (via PVD). There are also some engraved decorations on the bridges. It is a nicely done movement for those who can really get into a skeletonized dial - and in this case a totally non-existent dial. Still, you have hour marker on the bezel, and?? a few around the face itself. The hands and some of the hours markers are covered in lume, also being eas

Llc?
My good friend and I are going to each get a Roo this Christmas. He is getting panda, me, the first offshore, the beast. He is actually my hair guy (sounds more manly than stylist) so I see him every 3 to 4 weeks. The plan is to swap watches often because we both love both. My though is to set up an llc so we can add more in the future and each chip in for insurance, maintenance etc. Has anyone done this? I'm a lawyer so sometimes I over think things but I assume you cant let someone borrow your 20k watch and have it be covered if they lose it when they borrow it 6 months a year. Thoughts

BLNR: I֪ Noticing a Trend
I’m not the “matching” type of guy. In fact, I’m anti-matching often times. I don’t necessarily want to clash, but I avoid looking too matchy-matchy. My father matches everything. Literally, everything. And I inherited his limited attention span, love of cars, love of watches, and dedication to his wife. But not his desire to match. That said, I’m noticing a very unconscious trend with me. Maybe it’s a sign from the watch gods.

7928 1962 Tudor Submariner Movement Fake or Real?
Hi there. Rotor Engravings throwing me off, despite movement looking spot on. Please help!