Michael Sarp Named Chairman of the Board at Armin Strom
Former IWC CEO Michael Sarp has been named Chairman of the Board of Directors at the Swiss watch manufacturer Armin Strom AG. His previous activities have included managing various exclusive brand-name companies in the luxury goods market. Sarp also served as Chairman of the Executive Board at the Swatch Group Germany. He oversaw IWC during the late 1990s, leaving the company in 2001, shortly after Gunter Blumlein’s death. Sarp helped lay the foundation for IWC’s long-term success. The Caliber 5000 in-house movement was introduced during his tenure in 2000, and he was responsible for IWC’s successful “Since 1868, and for as long as there are men” advertising campaign.Since 2003, Sarp has been CEO of v. Nordeck International Holding AG, to which the Swiss brands Zimmerli textiles and Fritschi alpine touring bindings belong.Serge Michel remains the CEO of Armin Strom. He has been at this post since 2008. The two men will work together to continue building th

Introducing The Jaeger-LeCoultre Reverso Ultra-Thin Tribute To Mad Men
Since its introduction in 1931, Jaeger-LeCoultre's Reverso has acted as the blank slate on which so many great stories have been told and tributes have been paid.? Now, in 2012, one more tribute will be made using the Reverso, one that in our opinion, couldn't make more sense.In 2007, Matthew Weiner and the team from AMC introduced a television show about 1960s Ad Men that has since not only become the first television show in history to win the Emmy Award for Outstanding Drama Series four years in a row, but also had a profound impact on fashion, design, and watches.? Think about how many times you've flipped through the pages of a magazine and seen a "Mad Men" style shoot.? Or how many times you've heard the thin, formal style of wristwatch now being referred to as "very Mad Men."? In tribute to the incredible story of Mad Men and the connection Jaeger-LeCoultre has had with its stars and creators, we bring you the Jaeger-LeCoultre Reverso Ultra-Thin Tribute To "Mad Men". 2

15400 for 1st AP
Own several Rolex watches, Hulk, YG Sub and am considering an AP but don't know too much about them. Never seen one in the wild. It seems like the 15400 is the entry level watch, correct? I like the watch and the price point. What do you guys think about this model? Are the horror stories about high priced AP service true? Are they really scratch magnets? Resale value? Late model versions in mint or new condition are priced on gray market for 12,000 to 14,000. Buying advice? Thanks

Omega baselworld 2015
Planet ocean Deep Black-a ceramic cased planet ocean 8500?Speedmaster White side of the moon-White ceramic case speedy 9300?Sedna gold speedy New ladies constellation Can anyone confirm?

Weekend Watch!
Sorry for the bad quality iPhone pic!I really think I am feeling a polar explorer for the next watch...it gets me every time I see it.1CEE714F-AC9A-46EF-8DCB-6B192795D7CF.jpeg