Romain Jerome Selfridges DNA Watch
Romain Jerome releases another whimsically themed DNA watch in honor of their new retail partner Selfridges & Co. in London. This nine piece limited edition set is designed in a similar manner to RJ's piece for Only Watch 2011, and proclaims their personal level of importance for the famous English department store.Important retailers often want brands to create special limited edition timepieces just for them. So, RJ took that request seriously and literally made a limited edition just for them. You might think the watch is silly if you have no familiarity with Selfridges but I think it is sort of a funny thing and nod to RJ's sense of humor.The watch is 46mm wide and looks like something out of the movie Tron. The dial is just black with yellow stripes that follow onto the strap. On the back of the watch is a close up map of the part of London where Selfridges & Co. is located - with the store's location bolded out in yellow. The case is a combo of steel and ceramic. If you w

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Is in IG page of Rolexhttps://.instagram/p/BglTQh3he4W/