Rating Watch Brands’ Digital IQ, From Genius to Feeble
TAG Heuer has been awarded first place in the “Watches” category of the “Digital IQ Index: Ranking the Digital Competence of Luxury Brands”, a survey conducted by the Luxury Lab of New York University’s Stern School of Business. The Digital IQ Index ranks brands as Genius, Gifted, Average, Challenged and Feeble based on their digital competence. Apple finished first overall with a Digital IQ of 170. TAG Heuer finished in 8th position with a Genius-level rating of 141. TAG was the only watch brand to receive a Genius rating. Tiffany and Rolex tied with IQs of 129, placing them in the Gifted group along with Cartier (124). Hublot, Movado and Omega scored in the Average range, while IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston were found to be “Challenged”. Franck Muller and Bulova fell into the Feeble category.The study measured the Digital IQ of 109 luxury brands in 11 categories, across 15 dimen

BEST FROM: watches-dealer & Friends February 14, 2014
Happy Valentine's Day dear readers! We begin February by taking a look at Breva's new Genie 02 Altimeter watch and one of the earliest Rolex Submariners, the iconic Reference 6200 Big Crown . Speaking of divers, we are also are taking a closer look at Audemars Piguet's new striking all-white ceramic Offshore Diver. Finally, we learn more about the history of Patek Philippe's perpetual calendar chronograph watches and what makes them so special, and see what are the most noteworthy ladies watches from this year's SIHH.1. Important Early Cartier Men's WatchesMany of you might regard Cartier as a jewelry brand, but did you that they were in fact one of the pioneers of wrist watches? Today the brand makes some very high-end and exciting pieces, such as Rotonde de Cartier Astrocalendaire Watch, but their roots were simpler, though no less important. Here is a look at some very early Cartier watches.Source:?watches-dealer2. Blancpain Fifty Fathoms Automatique 5015 Watch ReviewBlancpain's Fi

Top 10 Watches To Help You Survive The Zombie Apocalypse
Here at watches-dealer, we aren't just watch nerds, but normal nerds as well. We'd be lying if, as guys, we claimed that having serious talks about surviving a fantasy zombie apocalypse doesn't come up regularly. So much so, that occasionally we think that some type of undead uprising is bound to happeneventually. Being prepared for the zombie outbreak is essential. As part of your readiness kit, you'll need some reliable gear, including a timepiece. So forget all those arguments about using your phone or computer to tell the time. When you are a survivalist nomad in a post Department of Water & Power world, you'll need a reliable timepiece to help keep you alive.This article is also a bit of an update to a piece we did over five years ago on a similar thread. Here you can read our list of the top watches to wear when trying to survive while stuck on a deserted island. We pick up now where we left off with some slightly different considerations. The zombie apocalypse will most like

The Making Of Piaget Watches
Up in the mountains of Switzerland watch movements are made. Down in the city of Geneva watches are borne. The contrast between the people who make the inside of watches and the outside of them is a benefit to the industry. You want watchmakers to be focused, hard workers who dedicate their lives to building high performance mechanical machines. On the other hand you want designers to be more cosmopolitan souls with an eye on culture and art.At Piaget this is pretty much the way it is - and for the better. Piaget is an often misunderstood watch brand because of their status as a high-end jewelry maker and connection to elite socialites. It is true, Piaget offers some of the most impressive high-jewelry undertakings of any brand. They also operate an almost full-time custom shop for clients interested in all manners of unique jewelry and watches that will only be owned by them.Piaget's origins aren't based in precious stones or designer wear. As I have mentioned before, Piaget began as

Is this Patek real
Hi guys I have been offered this Patek but not sure if it fake or not can anybody help.uploadfromtaptalk1465616465652.jpguploadfromtaptalk1465616486310.jpgSent from my HUAWEI P7-L10 using Tapatalk