Charlie Sheen & Father Debut In Patek Philippe Watch Ad
April 1st, 2011 Switzerland. Historic and prestigious Swiss watch brand Patek Philippe has just unveiled a new member of their popular "father and son" watch ads. The advertising campaign that seeks to promote the values parents bestow upon their children and the longevity of Patek Philippe timepieces makes a bold new statement on a previously unexplored area of the brand's personality. The new ad features father Martin Sheen with son Charlie Sheen - both known watch lovers. It has further come to my attention that Charlie Sheen has prominently displayed in the media as of late.I am here with Patek Philippe President Thierry Stern to discuss this interesting new branding direction for Patek Philippe.Ariel Adams: Mr. Stern, thank you so much for talking with me today about this new ad. It represents a very different approach for the brand. What is the intent behind it?Thierry Stern: Your questions are appreciated. Patek Philippe has traditionally been a brand with an excellent reputatio

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