Money Shot: IWC Lands Two Starring Roles in Wall Street: Money Never Sleeps
IWC has secured another starring role on the big screen, this time in Oliver Stone's upcoming film Wall Street: Money Never Sleeps. Watches from Schaffhausen land on the wrists of both lead actors: Michael Douglas as the notorious Gordon Gekko and Shia LaBeouf as the innovative Jacob Moore. The film is the long-awaited sequel to Stone’s 1987 Academy Award-winning Wall Street. LaBeouf’s character is a well-educated, talented, driven trader with a passion for the finer things in life. He wears the IWC Portuguese Perpetual Calendar, Ref. IW502303. Gekko, just out of prison and trying to save Wall Street from the financial meltdown he foresees, wears the IWC Da Vinci Perpetual Calendar Edition Kurt Klaus in rose gold, Ref. IW376205.The film co-stars Josh Brolin, Carey Mulligan, Frank Langella, Eli Wallach and Susan Sarandon. Opening September 24.Click the image below to visit the film’s official website.

How Watch Makers Can Best Utilize iPhone And Other Mobile Apps
I was asked to give my opinion on how watch companies can best make sense of, and utilize iPhone applications by the IC-Agency over in Europe, that spends a lot of time trying to figure out how luxury brands should utilize the Internet. I do the same for watch companies so I was happy to think about the salient issue. You may have noticed that over the past few months, it seems as though every major watch maker is releasing iPhone applications that are mostly free to download. These are marketing tools for them, and the question for them is why and how to do it, and the pay-off for you (the consumer or user of the applications), is having useful and fun watch applications for your iPhone or other mobile phone devices.The bottom line is that iPhone applications are made in the hope that they will get people to buy watches in one way or another. Watch companies like to be where eyes are. With the millions of iPhones out there, and the over 80,000 (and counting) existing iPhone apps, it m

15202 engravings
Good Morning everyone,Has AP stopped engraving the caseback number on this watch?I have seen a couple of examples up for sale that look legit both j one with a number engraved in the back and the other with just the Royal Oak writing.Do you guys know why?Thanks

new to me Mark4.5
got this last week and have been wearing it since.

PAM01537 - First Panerai
I stopped by the excellent Panerai Boutique (attached to the David Rosas watch boutique) while visiting Lisbon this week. While I had looked at Panerai's previously, I had not been too serious about purchasing one because I find most a little large for my wrist size. However the 42 mm models intrigued me and looking at the online I knew I wanted to try some on.While in the boutique, the extremely helpful but not at all pushy sales associate did a great job walking me through the different models. I indicated a GMT model would be of particular interest, especially in 42 mm. She showed me several, but the PAM01537 really caught my eye. I really liked the blue second hand that was added to this model. The Power Reserve indicator on the dial was also something I quite liked. The GMT function with the forward and reverse quick 1 hour adjustments was also very slick. I thought it fit my wrist well too. The sales associate made me take a long hard look at the larger models as she ind