Zegna and Sowind Form Partnership to Produce Zegna Timepieces
Ermenegildo Zegna, CEO of the Zegna Group, and Gino Macaluso, majority shareholder of Sowind Group, which heads Girard-Perregaux and Jeanrichard, have announced a partnership agreement for the design and production of Ermenegildo Zegna watches. The Ermenegildo Zegna Watch Collection will be available exclusively from Ermenegildo Zegna Flagship Stores around the world beginning next year. The agreement is long term, as is always necessary in the Haute Horlogerie sector.This partnership unites two sectors, Fashion and Haute Horlogerie, who may seem different yet share the same constant quest for perfection and the global mastery of a distinct expertise. The relationship between Gildo Zegna and Gino Macaluso is founded on common affinities in which the research of excellence, innovation and professional ethics prevail.Gildo Zegna (below, right) said: After the successful launch of the Centennial Limited Edition Watch developed in cooperation with Girard Perregaux, the natural progression

Longines takes part in the popular US cultural events
The Swiss brand has rewarded the horse owner Barry Irwin, jockey Johnny Velazquez and trainer Graham Motion each with the clock of classical inspiration. The link above takes you to a previous article about the play more with the participation of the Longines with them famous racehorse. Participation in the well known high-society event is important for the historic mark fighting for much of the US market for watches high range. It is also part of an overall trend of watches taking more marks a key role in the popular US cultural events.

Hands-On: With The Audemars Piguet Openworked Royal Oak Reference 15305 (Live Pics + Video)
The Openworked Royal Oak (reference 15305) was introduced at SIHH 2010 but really only began hitting stores in the past few months.? The watch is absolutely awesome, and from we we hear, is next to impossible to find.? At roughly $30,000, we view the Openworked RO as the first of two "entry level" haute horology products from AP - the other being the new Millenary 4101 that Ben raved about after SIHH.?What makes this watch so interesting is its youthful, industrial tone.? Many skeletonized watches can take on an ornate, almost formal look, but this Royal Oak avoids that, to its credit.? The caliber 3129, which is the openworked version of AP's in-house 3120 found in the traditional ref 15300 RO, is really something you need to see in the flesh to appreciate, though we've done our best here with live pictures and HD video.?Also, being based on the 3120 movement and not the 2120, this skeleton is a bit thicker and sturdier than previous openworked Royal Oaks.? This beefier stature plus a

Blue Sunburst Dial
Nothing like a blue sunburst dual on Sunday. Pure bliss. IMG_1055.JPGIMG_1057.JPGSent from my iPhone using Tapatalk

Did someone try to steal a Tudor?
note the engraving.