Why Apple Watch Is Heavily Marketed To Women
Smartwatch makers may have a lot more to thank Apple for than they realize. It will be Apple alone whose efforts will make smartwatches a successful consumer product. While the smartwatch market apparently sold 6.8 million units in 2014 (an apparent 82% increase over 2013 according to smartwatchgroupwatches-dealer), the industry is still just learning to walk and has an extremely limited adoption rate among mainstream consumers. Thanks to a lot of good advice and some great hires, Apple understands that the Apple Watch (hands-on here) is a tech device which mainstream consumers primarily conceive as a fashion item because it is something they wear. Apple also knows that women are going to be an extremely important consumer of the Apple Watch and marketing to them will be a key part of the Apple Watch's first-year success.Apple Watch ad spread in Vogue March 2015Animated Apple Watch ad in digital copy of Vogue March 2015Even though the Apple Watch has been covered by mainstream media, i

Ralph Lauren Himself Discusses Watch Appreciation
Yes, this is a marketing video produced by Ralph Lauren, but it is unique for a few reasons and worth a watch. First, it is actually narrated by Ralph Lauren himself - which doesn't happen all that often. Second, it is a nicely succinct tale of why many guys are into mechanical watches, and I think it was written well. I am also debuting this video, so this is the first you'll see of it.

Fluted Rolex Watch Bezels: Seminal Bling
What do each of these watches have in common? Yeah, they are all Rolex watches, but there is something else here that Rolex is best known for; fluted bezels. The tooth like shaping on the area around the face of the watch has a very specific purpose.Around the time I first began to notice my appreciation for watches, I also began to notice how I did not care for Rolex watches. Since then, my tastes have developed and there is a lot of room for Rolex appreciation. Still, some of the models just don't do it for me. And most of those models feature a fluted bezel.The purpose of this article is to discuss what a fluted bezel is, why have one, and how they found a place on watches. Fluting is a technique taken from glass blowing and jewelry making. The idea is to have a toothed, corrugated, grooves, or channeled surface with highly polished surfaces. It stemmed from the concept of gem cutting, which attempts to create as many symmetrical flat surfaces as possible to refract light. The more

On The Block: Three MB&F Horological Machines At Sotheby's Hong Kong
Auction season is upon us and starting off the year with a bang is the upcoming Sotheby’s Hong Kong sale on October 6th. This year the auction features a variety of watches from modern to vintage (including this awesome Patek Philippe reference 2523 that we released here). But one noticeable change is happening in the selection of modern timepieces at auction – a name we here at HODINKEE are happy to see is MB&F. As one of the foremost pioneers of innovation in timepieces, MB&F is a refreshing addition to the auction world, and have been performing very well in the past couple of years. Here are the three major pieces coming up at Sotheby's in Hong Kong. Lot 2332 �C MB&F HM3 Starcrusier 1 OF 3 Lot 2332 This watch, the HM3 (or No. 3), is one of the most recognizable MB&F models. This piece comes in many variations, but this particular one is the Starcruiser made in titanium and white gold. It is automatic with a three dimensional

Need help on 14060
I am looking at a 14060. The seller says it is A series (no box, no paper). I will see it by myself next week. But from pictures sent by the seller, its serial no. is A35xxxx. There is the word swiss under the marker at 6 o clock of the dial.My questions are1. Is the dial match with the serial no?2. What else to look for to see whether it is fake or not?Thank you.