Tiger Woods Signs Endorsement Deal with Rolex
Today Tiger Woods and Rolex announced a new partnership that marks the return of Woods to the world of big-time endorsements. The deal follows TAG Heuer’s August decision to drop Woods as an ambassador, and it is the first major endorsement deal for Woods since the downfall that began in November, 2009. “Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf,” Rolex said in a statement posted on its official website on Wednesday. “The brand is committed to accompanying him in his new challenges.”“This association pays tribute to the exceptional stature of Tiger Woods and the leading role he plays in forging the sport’s global appeal. It also constitutes a joint commitment to the future.”In a sense, Woods is returning home. He signed an endorsement deal with Rolex’s Tudor brand in 1997, shortly after turning pro.The terms of the new d

Baselworld 2015 Coverage: See The Best New Watches Here March 18 - 26
Baselworld 2015 is happening in Basel, Switzerland, from March 18 - 26 and team watches-dealer will be there checking out the newest watches from brands like Rolex, Omega, TAG Heuer, Zenith, Patek Philippe, Breitling, Bulova, and many, many?more, from the biggest names to the cool independents.Follow watches-dealerwatches-dealer coverage here, as well as our various social media channels such as YouTube, Instagram, Facebook, Google+, and Twitter for on-the-spot updates and extra coverage beyond what you will see here. Check #BaselworldABTW often to see all our content on the aforementioned social media channels.?It will be an exciting show, and as always, we try to mix up our coverage style each year, so check out what we hope to be a very personal Baselworld experience, as well as a look at the most important watches that will be released this year.On everyone's minds in the watch industry this year are smartwatches. Apple was clever to announce the sale date of the Apple Watch just a

AP ROO Rubber Clad Cake!
My fiance recently threw me a surprised birthday party for my 30th and got me my favorite banana cake designed to look like my AP ROO rubber clad! Talk about supporting my bad habits!

New Speedy!
I just pulled the trigger on a Speedy on a leather croc strap (3870.50.31). Should have it next week. Thanks Coupe for the tip!!!

PAM721 Officially Announced
I know there has been speculations about this piece but it was finally announced today that it will be released Dec. 6th for Design Miami. What do you guys think of this piece which is a homage to the 3646 Type D with anonymous dial?More Info - .paneraicentral/panera...-design-miami/Some back history on this piece from a historical point. Some say that Panerai shouldn't have released this model given that it was a piece that was made for Nazi divers.