Why Are Watches So Expensive?
I get asked this question a lot so I figured I would simply layout a number of the reasons why watches are expensive in an article. There is a threshold issues though - and that is between "expensive" and "overpriced." Those two items are not mutually exclusive, and are different.Expensive just means that something costs a lot, but there is good reason for the price. Overpriced means that something simply has a cost that is vastly in excess of the materials cost + marketing costs + development costs + manufacturing cost + distribution costs + fair profit. Expensive watches and overpriced watches are very common. And unfortunately overpriced ones are too common. At the same time, you need to ask yourself, "if a brand asks a certain overpriced amount for a watch, but is still able to sell them, can you still regard the watch as being overpriced?" The answer is yes, but you still want the watch, don't you?I will now go ahead and list many (but not all) of the reasons that watches are so e

Incoming :)
I just received the 26405CE :) Very comfie watch and amazing....

Carbon Diver
I just popped into a pre-owned watch shop in Old Town Scottsdale and they have an unworn AP Carbon Diver. This may be the coolest watch I've ever seen. I've never appreciated the carbon models as they don't appear that impressive (to me) when I've seen them in photographs. In person, absolutely incredible!!I want one.

Superocean in the ocean
Just returned from a few days diving in Siladen, Indonesia with my recently acquired M17393. I did not take it off for almost the entire trip (Indonesia airport security insisted). It was successfully subjected to several of the is it safe scenarios: sleeping, showering, sand and sweat on the beach, drinking alcohol, and 28m maximum depth underwater. Lume is long lasting and the dial is easy to read. So far, the DLC coated case and strap buckle are resisting scratches. Accuracy is consistent at +4 seconds per day. Overall, a great travel/adventure/sports watch!

Incoming BLRO!
Had to use a stock photo, but I'm really loving this BLRO! I know the arguments against WG, but once you've worn a PM piece, you'll appreciate the difference in the way it feels on the wrist. I'm officially done for the time being!