How To Sell Watches Without Selling Watches
People who read aBlogtoReadwatches-dealer are generally rather enthusiastic watch lovers. They buy watches because of the design, movement and of course the utility of the piece. You people are actually the elite bunch among the world of watch consumers. The industry calls you anything from "collector" to "enthusiast" and sometimes if you are lucky, "influencer." However, the industry does not see you as the mainstream and that is because you generally are not. The mainstream these days sees the watch itself as the secondary reason to buying a watch. For them, it is about status, fashion, art and lifestyle. You can disagree with me all you like, but just visit your local department store and see what's for sale in the watch department.The fact that watches don't often sell watches actually makes it easier for big brand names and events to sell timepieces. Fashion brands often need only to put their name on a timepiece, and an event can associate itself with a limited edition watch and

AP in Paris
The wife and I are headed there for vacation over the holidays for a week and I want to visit an AP boutique. I sent an email to the AP boutique Place De L'Opera for an appointment as the other Boutique seems to be close...Anyone have any insights on this or has visited?Thanks all!!Sent from my iPhone using Tapatalk

oh no. i starting to crave for a PP
Aquanaut / Nautilus SSwhich model should I look for

What color are the luminous markers on a PAM 233?
Hello there all-Some Panerai dials have markers which are easier to determine the color of (e.g., orange-brown, green). But I'm having trouble with the 233 - depending on surrounding colors (and the band its mounted on), it appears more green or more cream.What color do you see the indexes/markers as on the 233 (steel, not gold version)?

NEW Arrival!!!
Just picked this up on Saturday I have been wanting to get another Panerai with in house movement and YES a date complication, not traditional but I really needed it for my day to day routine.I have had it on since picking it up and I never thought I would get a 47mm case model but it just sang to me when I tried it on and I could not shake it from my head. I am very happy I got this and look forward to wearing it for a long time.Paneristi for life.