Zenith Launches Limited-Edition El Primero Chronograph at 2015 Paris Tour Auto
Last week, I had the opportunity to join Zenith in Paris for the launch of the 2015 Tour Auto Optic 2000 classic car rally, which marked both the Swiss brand’s inaugural year as the Tour’s official timekeeper and the debut of the El Primero Chronomaster 1969 Tour Auto Edition timepiece. Scroll down for more on the event and the limited-edition watch.Zenith, founded in Le Locle, Switzerland in 1865 by George Favre-Jacot, commemorates its 150th anniversary this year, and the sponsorship of the Tour Auto, one of the most important events on the international classic-car-racing calendar, is but one of a number of initiatives the brand has taken to increase awareness of its many milestones and accomplishments. Watch aficionados and watch historians are undoubtedly familiar with some of these. Its founder Favre-Jacot, at the tender age of 22, was the first watch entrepreneur to bring all the stages of watch production under one roof, a revolutionary concept in an era when these a

Ulysse Nardin, Audemars Piguet Raise Eurozone Prices as Sales Rebound
Reuters correspondent Silke Koltrowitz interviewed Ulysee Nardin President and CEO Rolf Schnyder and Audemars Piguet CEO Philippe Merk at the Global Luxury Summit in Paris earlier this month. Both men said their sales are increasing, and each has raised Eurozone prices as the Swiss franc strengthens against the euro. The franc has risen about 4.6 percent against the euro this year. Schnyder told the Luxury Summit “We changed all our prices in the euro zone a week ago. We took an exchange rate of 1.40.” Merk said “Of course there’s the pressure to adjust pricing upwards in Europe. This trend is going to persist. We had to make a little adjustment in March. We increased prices by 4 percent.”Commenting on global sales, Schnyder said U.S. sales turned positive at the end of 2009 and that the market is recovering strongly with sales up 35% in May against admittedly weak year-earlier figures. Schnyder said that China and Russia are also doing well. Schnyder expe

Cuervo y Sobrinos Robusto Buceador Carbon Melges Limited Edition Watch
This video that was made to illustrate the partnership between Melges yachts and Cuervo y Sobrinos feels like a beer commercial from the early 1990s. I wonder what brew is enjoyed on deck during a high energy yacht regatta race on a speedy Melges 32? Sounds like Swiss owned, Cuban inspired Cuervo y Sobrinos should team up with Jose Cuervo - and dream up a new Latin lager. Mmm.. frosty. Is drinking while boat racing a good idea? I just see the boat - loaded with guys in identical outfits - running around trying to pull ropes with one hand, and their beers fly out of their other hand overboard.? After the race is over everyone kicks back a few more Cuervo Latin Lagers (that actually has a good ring to it), and passes out on the deck. Sounds like an upscale Corona ad. I should go into marketing.In honor of Cuervo y Sobrinos' partnership with Melges, and the sponsorship of their Melges 32 racing vessel, they have created a new limited edition version of their Robusto Buceador Carbon watch.

Opinions please
I need some opinions from the Omega experts. What would a Omega GMT 2534.50.00 in 90% condition on bracelet roughly be worth? Thanks.Chris

Omega Speedmaster 3510.50 Question
I have a Omega Speedmaster 3510.50 and would like to get a NATO band for it. Could someone tell me the measurement in mm between the lugs so I can get the right size?Thanks!