Watch What-If Piaget Altiplano 43 Automatic
"Watch What-If" is a special column on aBlogtoReadwatches-dealer that asks the playful question "what if an iconic watch you know and love was offered in a different style?" The idea embraces a good timepiece's core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and experimentation. The original design we work off will always be at the bottom of the article. The designs are brought to life by Beau Hudspeth who does the artwork and concepting after he and I choose the models and styles to focus on. These special design experiments are extremely time consuming and labor intensive but we hope you enjoy the results. Ideas and comments are more than welcome. Enough response may even lead to a round two of design of the same watch - so please comment below. You are also encouraged to suggest watches that make it into

Boutiques vs. ADs
Hi,Forgive me but I don't understand something. Hoping you all can clarify?I was always under the impression that an AD is something like Tourneau or Mayors Jewelers (both of which I have visited locations of.) Several brands such as Rolex, Panerai, IWC, Chopard, Breitling, Tudor, etc under one roof.With a boutique being set up BY the brand to sell only that particular brand?!For instance - AP in NYC on 57th, and the Bal Harbour MIA location. Now, I've been to both and KNOW for a fact that ONLY AP is sold in these boutiques.^^ Those ARE AP boutiques, correct?And, is that logic correct??With that said, and with talk on here of moving toward boutiques and away from ADs - what will happen to stores such as these - of which, again, I have visited every single one in person and KNOW they sell multiple brands in the one store??Swiss Fine Timing - Magnificent Mile, ChicagoExquisite Timepieces - Naples FLHing Wa Lee - Walnut CAWestime - Beverly Hills CAWestime - La Jolla (San Diego) CAThey may

Ceramic or Carbon Diver
What do you guys prefer?Ceramic or Carbon?Anyone know the price difference?

Does anyone have any early Basel pics/links???
loving the Rolex stuff, but need my Omeeeega fix

Would you scuba dive with the 5711?
Would you scuba dive with the 5711?Of course there are better alternatives, but when all comes to all, it is water resistant to 120m.