Why Are Watches So Expensive?
I get asked this question a lot so I figured I would simply layout a number of the reasons why watches are expensive in an article. There is a threshold issues though - and that is between "expensive" and "overpriced." Those two items are not mutually exclusive, and are different.Expensive just means that something costs a lot, but there is good reason for the price. Overpriced means that something simply has a cost that is vastly in excess of the materials cost + marketing costs + development costs + manufacturing cost + distribution costs + fair profit. Expensive watches and overpriced watches are very common. And unfortunately overpriced ones are too common. At the same time, you need to ask yourself, "if a brand asks a certain overpriced amount for a watch, but is still able to sell them, can you still regard the watch as being overpriced?" The answer is yes, but you still want the watch, don't you?I will now go ahead and list many (but not all) of the reasons that watches are so e

Montbrillant 01
Hi all,I am interested in buying a montbrillant. Important to me that it has the new 01 in house movement. Given the hit taken on buying new from AD I wondered if anyone had any recommendations as to where to source, I am happy with pre owned, as long as in good condition, with papers.Also, am I correct in thinking it came with the 01 from 2011 onwards?Thanks, Pete

Dark side of moon
Any sightings / lucky owners of this bad boy yet? I am on the sidelines for a few years due to pending home purchase... but this one keeps me up at night dreaming...

Any comparison shots - Aqua Terra 8500 vs Datejust?
I'm choosing between 41.5 and 38.5 sizes for am Omega Aqua Terra 8500. Can anyone post comparison shots between a 38.5 AT and a 36mm Datejust? Also any wrist shots on a 6.5 wrist with 41.5 and 38.5 AT?

Vintage Patek - Dial Patina - Restoration Question
Here is my Vintage Patek ref #2532. 2012-07-13 12.02.41.jpg2012-07-13 12.05.41.jpgI offered it as a trade in towards a ref# 5035 but they only offered me $4,500 so I decided to keep it.I am thinking of having it restored. As you can see, after 60 yrs, the bezel has corroded and needs replacement. BUT my real question is the dial.As you can see, the dial has oxidized and assumed a tan or brown patina. Other 2532s I have seen have white dials.Do you think the dial was once white but has oxidized? Will replacing the dial make it less valuable? Am I nuts for investing the money?I am actually a Rolex man, but the more I wear this watch, the more I like it.THANKS in advance.