Tissot Racing-Touch Watch For 2011
For the last few years we have gotten a new Tissot T-Touch style watch each year. Last year it was the Tissot Sailing-Touch, and for 2011 it will be the Racing-Touch (Racing T-Touch). Here is a sneak peak as what Tissot's new T-Touch model will be all about.Like the T-Touch Trekking, the Racing-Touch seems to be thinner in size, but I am not sure how wide (UPDATE: 43mm in steel for now). For the first time the T-Touch gets a rotating dive style bezel as opposed to a navigational style bezel. The touch-screen Swiss ETA quartz movement gets a few new features. One of them (not new) is oddly not "racing inspired" being a Tide graph. This seems to replace the "Meteo" function that was a weather predictor using the barometric pressure. If the watch is about track racing, I am not sure how the Tide function fits in, but is nevertheless cool. The Tide function was first seen on the Sailing-Touch watch.The watch also feature a "Lap" function which seems to supplement the Chronograph (that is n

The Power Of Rolex: Meaning Of The Billion Dollar Brand
When you hear the Rolex name, several things probably come to mind. Expensive and prestigious are probably among them. In America, the idea that if you become successful you need to buy a Rolex is common place and readily accepted. When I meet people, I always take notice of the watches that they wear. Among such people are doctors for example. Not that I meet so many doctors, but I have recognized that almost all of them wear a Rolex. The funny thing however, is that the age of the Rolex seems to be commensurate with their age. Meaning, it looks like each of them bought the watch sometime after finishing medical school.This must mean, that some unspoken force communicated to new doctors that they had to buy a Rolex when they finished medical school. Why? In order to show their success of course. Out of all the watch brands sold, Rolex spends the most amount of money on advertising. Much more. Since the 1980s, Rolex has worked hard to engender the idea that you have to buy a Rolex, not

SIHH 2015: Macros and Recording of Royal Oak Concept Acoustic Research
This watch is beyond amazing and its sound mesmerizing. This is a very loud minute repeater and its chime the glassiest we've heard. Check the macros and the video recording.

Battle of steel
Which do you guys prefer as the best annual calendar complication in steel to get? 5726 vs 5960? I think the price is close though the 5960 is a little bit more because of the bulls eye chrono.Any thoughts?

Serial number and dates
Been looking at a Rolex with a warranty certificate dated 2098 but the watch serial is a D which I believe to be 2005/6.Could it be that the watch has sat in a window for some time before being purchased or does it suggest something wrong?