Why Are Watches So Expensive?
I get asked this question a lot so I figured I would simply layout a number of the reasons why watches are expensive in an article. There is a threshold issues though - and that is between "expensive" and "overpriced." Those two items are not mutually exclusive, and are different.Expensive just means that something costs a lot, but there is good reason for the price. Overpriced means that something simply has a cost that is vastly in excess of the materials cost + marketing costs + development costs + manufacturing cost + distribution costs + fair profit. Expensive watches and overpriced watches are very common. And unfortunately overpriced ones are too common. At the same time, you need to ask yourself, "if a brand asks a certain overpriced amount for a watch, but is still able to sell them, can you still regard the watch as being overpriced?" The answer is yes, but you still want the watch, don't you?I will now go ahead and list many (but not all) of the reasons that watches are so e

CT Scuderia City Racer Review
When we first saw the ContaTempo Scuderia watches at Basel World 2013, we were immediately excited. Consisting solely of large bullhead cases with distinct and thoughtful designs, they managed to standout from the crowd at the world's largest watch fair, not an easy task. The watches appealed to that same part of us that stops on the street when we see an old muscle car or a well restored vintage motorcycle. That part that is drawn to things that are simultaneously masculine and classically cool. Needless to say, we've been eager to get our hands on one for review.But before we get to that, it's worth learning a bit more about the brand and its charismatic founder and lead designer, Enrico Margaritelli. I had the pleasure of sitting down with him for a brief chat a few weeks ago, where I learned more about his history and the motives behind the brand. Watches are a family business for Enrico, who along with his brothers have been in the industry for multiple generations. However, unlik

can a Gold Bracelet be added to a Ref. No. 26470OR.OO.A002CR.01
I am wondering if I can add a golf bracelet to replace the leather/rubber strapdoes anyone know if its possible?Thank you

Any Update on Breitling Sale
Hi all, at the end of November 2016 there were a few business articles that Breitling was entertaining offers for sale. Haven't seen any updates since. Anyone here heard anything?Cheers.

2907.50.91 Serviced under warranty on Swatch Group - Miami
Just to share my recently experience !I took like a month ago my 2907.50.91 Planet Ocean Casino Royale to be serviced... Since I got it the 11 marker had a weird black dot under the Lume but never do anything just now because the warranty close to expired.I went there with my PO then they write in the receipt, bracelet scratched, clasp scratched, case scratched, caseback scratched, bezel scratched, crown scratched and dial damaged... because of my claim.This is one of of my favorites and I keep all my timepieces in a pristine condition and this one was like new so i said : Why you mark as scratches if I can't see anything on my watch is like factory new... then she told me no because is already used.When I leave Swatch Group office I was thinking this guys are Swatch Group so I'm going to be fine.They sent me an email to authorize the repair... an exchange of the dial and the movement was not accurate but they told me a service will be included under warranty... I agree and they star