Sneak Peek: Girard-Perregaux 1966 Chronograph
Girard-Perregaux adds a beautiful new piece to their 1966 collection: the 1966 Chronograph. This traditional column wheel chronograph measures 40mm in diameter and displays elapsed time via a central chronograph seconds and 30 minute counter. The dial includes a tachometric scale. The movement comprises 304 parts including 38 jewels and is visible through a sapphire display back. The MSRP is $24,000 and the watch will be available in March, 2010.Technical Specifications ? Pink gold or white gold case? Diameter: 40 mm? Sapphire crystal? Sapphire case-back? Water resistance: 30 metresGirard-Perregaux GP030C0 self-winding mechanical movement? Calibre: 10 ? '''? Frequency: 28,800 vibrations/hour (4 Hz)? Jewels: 38? Power reserve: min. 36 hours? Functions: hours, minutes, column-wheel chronograph, small secondsAlligator strap with ardillon buckle.

The Rise Of The Boutique-Exclusive Watch
Swiss watch making is all about control. Parts are machined within tolerances of one thousandth of a micron. Assembly is done in near-clinical environments. External influences such as moisture, temperature, position and magnetism are not allowed to interfere with the operation of these precision machines. This quest for mechanical perfection has always been the case but in recent times, this desire for control has reached out ever further.Brand image is tightly policed, whether it is a no-expense-spared advertising campaign featuring a Hollywood luminary, a carefully worded statement from the company CEO or an artfully massaged representation of the brand history on the corporate website.So far 'so in-house,' and the problem begins when you want to sell your products to the public. For years, watch brands have built partnerships with retailers to develop a distribution network. Using a variety of ��carrot and stick' techniques they try to ensure that their products are sold in the ��rig

Have a look! My first Breitling!
Just arrived yesterday - a B01 Chronomat - gently pre-loved condition. I like the watch even more than I thought I would. The dial is fantastic, and I am finding it very comfortable. I have an aftermarket Hirsch strap on the way - testing how I like the strap before buying a Breitling black croc on deployant. Here's a wristy shot.

Incoming-New AT 41mm, silver/wht dial
So excited. Just placed order for the new 8900 41mm AT steel on steel.Should get in couple days. What a beauty mod # 220.10.41.21.02.001New horizontal design with silver/white dial and orange accents. They had a blue dial and black but this one sang to me..Cannot wait!!

5980 - photos and first impressions
As promised a couple of photos of my new 5980. I'd also like to share a few thoughts so far.Chronographs are my favourite complication, not because they are the most useful (I rarely need to time anything) but I enjoy them being active insofar as I can engage with the chronograph rather than being passive. The 5980 has been my grail watch since I first saw it, and was a watch I was aspiring to own a few years down the line. However when I read that it was being discontinued it was a case of now or never for a brand new one from an AD. Getting it now meant selling my SS Daytona, Seadweller and Sub LV - these were watches I did not think I would EVER sell so the 5980 has a lot to live up to. Fortunately I am happy to say it is meeting, if not surpassing my expectations. Some of my highlights from my brief ownership so far are as follows:I like my watches on bracelets, and I think the bracelet on the 5980 (and no doubt the 5711) is simply beautiful. I have heard it said that the bracelet