Panerai Launches iPhone App
Officine Panerai dives into the digital age with a new iPhone app. The app is available at no cost in iTunes (link below). Now Paneristi everywhere can share the Panerai experience anytime, anywhere. The app offers users exclusive information about new collections, upcoming events, and official boutique locations. A game lets you test your Paneristi knowledge, and you can download wallpapers and high-res images. Panerai customers can also locate and contact product service experts throughout the world. You can click here to preview and download the app.

Christophe Claret X-Trem-1 Chocolate Watch
You know what tastes better than chocolate? Luxury chocolate. Oh, we like our sweets dressed up, for sure. Hershey's? No way, give us something imported from France and tell us they ship regularly to the doors of presidents and prime ministers everywhere. So what is better than a brown watch? An over $300,000 "chocolate" watch from the secret watch workshops of Christophe Claret (imported from Switzerland!).For 2014, Christophe Claret quietly releases a new version of the X-Trem-1 watch, known as the Christophe Claret X-Trem-1 Chocolate. This new color version of the interesting ultra-luxury watch combines 18k red gold and brown PVD coated titanium. watches-dealer first covered the Christophe Claret X-Trem-1 watch when it was originally released in 2012.In my opinion, the X-Trem-1 watch was underrated due to having a very unusual design and mechanism people didn't quite understand. For example, you need to be a real watch movement nerd to realize that it is quite amazing to have magnet

Edox WRC Xtreme Pilot & Chronorally Watches
For 2010, two of Edox's new models are meant for people who wish to measure speed. Dedicated to the World Rally Championship (WRC), these two quartz movement based watches look a lot like sophisticated modern stopwatches that go on your wrist. Just look at the large red chronograph pusher. Very serious looking instrument like pushersThe two watches are the WRC Xtreme Pilot Limited Edition with a more traditional looking chronograph, and the WRC Chronorally with a more complex multi-function chronograph and other timing set of features.The Chronorally must look a bit intimidating if you don't know how to use it. And if this is a racing themed watch collection, why is the word "pilot" part of the limited edition version?The watches are in 45mm wide steel cases that have a no-nonsense look that feels directly taken from the look of rally car or other race car instruments. The relatively open dials feature carbon fiber, with clean looking subsidiary dial sections. The cases are water resis

Would you?
Hey fellows. Since the prices of the 5711/1A are through the roof Lately I've been toying with the idea of flipping mine for a 5711/1R. If you could get it from an AD at MSRP which I think is around $51k would you upgrade? I can get anywhere from $47k to $50k for my 5711. I love my steel nautilus, but with the second market price I wonder if it would be a good opportunity to go all gold. My current collection right now is 5711A, 5164A, White Daytona C, and this summer the new Steel Pepsi GMT.What do u think? Has anyone gone though that process?Sent from my iPad using Tapatalk Pro

Panerai Submersible questions
I'm considering a PAM Submersible but have a few questions. First and foremost, which sub would you recommend? The obvious choices are the 389, 243, or 382 Bronzo. The issue is, I have an extremely small wrist, between 6 and 6.25inches so I think the 47mm PAMs will look funny. Do any of you have a tiny wrist but still wear the submersibles? If so, please recommend something to me and post pictures of how they look on 6inch wrists.Secondly, since my wrist is so small, the rubber strap is too big on me. My uncle has the 112 on rubber and it was too big even on the last hole but when he put it on one of his shorter leather straps it was fine. The 44mm isn't too big but I have yet to try on a 47mm. Since the rubber is too big for me, what type of strap would you suggest I get if I want to be able to bring it swimming? I like the distressed leathers, but am not sure what I'd do for water. What do you all suggest? If you have pictures of subs in water, please post!Thank you all.