Branding In The Digital Age: Difficult When The World Is Your Community
Choosing a name for a business or logo these days is very difficult. In fact, coming up with good brandable names has always been difficult. One needs to come up with a strong term which is suggestive of the product or service without being too limiting. The process is fulfilling, but more tedious that it seems.Take one of the strongest business names to date: International Business Machines, or IBM. This company started making type writers and now makes the most complex of business computer systems. A name that was as relevant 100 years ago as it is today. Remarkable really. Back then you had to worry about trademarking a name, along with consumer receptivity. Today you need to worry about domain name availability and a much more saturated landscape of taken or generic names.The best branding these days comes from unique uses of existing words, or modifications of existing words. The tech and internet world has brought forth the greatest ingenuity in name branding in the last 10 years

No one wants a Breitling?
Hi All, new to the forum as I am in the market for a Rolex. I have been primarily a Breitling guy for years and currently have a SuperOcean 44 and a SuperOcean Chrono. I have been hounding everyone with a Sub or a GMT for sale and no one is interested in a trade plus cash. I know this is primarily a Rolex site, but there seems to be a lot of other luxury watch brands they are willing to trade for. Why not Breitling?

Couple questions on the 2264.50 Quartz Seamaster
I have a couple questions on the 22654.50 Quartz seamaster. Any answers would be appreciated.1) Does the date have a quick set or is the only way to set it is to move the hour hand ahead? Most of my watches I have had had a quick set feature so I am curious if there is one and I am missing it.2) It was originally purchased in 2005 in the orient from a AD with all books, war. card etc. so it is authentic. My question is it came to me with a beautiful dark wood box with the round gold Omega tag on the front and not the red leather one. I am curious if it is the original box or one from another model? I'm thinking in the Orient they came with the wood and in the US the leather.3) Is the AR coating on the inside and outside of the crystal? The book says on inside and outside but I thought I had read that it was only on the inside of the crystal on this model. If also on the outside is it easy to scratch?Thanks for any info.

5 seconds fast?
Just got my 2009 Rolex DJ serviced at a very reputable local vintage watch store for $400 for the first time. Took it to AD immediately afterwards and they said it was running 5 seconds fast. Is it worth it to take it back to the shop to have them recalibrate the time?

the scratching of a bezel
I am almost embarrassed to post this because it is so minor. That said.... I have a very minor hairline scratch on a DateJust 41 fluted bezel. I am posting a picture of how people will see it. In other words, showing how no one else will ever notice the scratch when its on my wrist. It is just to the left of the 9. I am then posting a close up of it. Otherwise known as how it looks when I stare obsessively at it under a bright light.Here is my issue: I am guessing there are going to be plenty of scratches and dings to come. I would not seek to fix this now. It is far, far too minor. That said, in 7 years or so when I go to get this serviced are these the types of tiny damage areas that Rolex can polish and buff out? It is a watch and I intend to enjoy it so this is not haunting my soul. It is not meant to sit safely in a safe under lock and key protected from the world. I would just like some affirmation that down the road these types of scratches can be fixed easily.It is