MIDO Baroncelli Heritage
Mido �C Baroncelli Heritage The Spanish verb medir means "to measure" and, once conjugated in the first person singular, forms yo mido (I measure). How fitting for a watch brand whose main function is��to measure time! Mido was founded in 1918 by watchmaker Gorges Schaeren and 40 years ago it launched a classic collection with a very exotic name: Baroncelli, joined by the Baroncelli Heritage in 2016.The steel or PVD-coated rose gold case comes in two sizes (33mm or 39mm) with a smooth gadroon-shape bezel. It houses the self-winding ETA-based Mido 1192 calibre which provides a 42-hour power reserve and fuels the time and date functions.The delicately grained ivory dial bears three hands: two gold dauphine-shape hour and minute hands and a blue seconds hand. The date appears in a display at 3.Price: 990 CHF (steel) �C 1,090 CHF (rose gold PVD)By Sharmila Bertin

Interview: Aldo Magada Reveals Zenith's New Number One Market, And Explains The El Primero's
Aldo Magada, CEO of Zenith, was at the Royal Automobile Club in London to present the El Primero Chronomaster 1969 Hero Cup on Monday morning. A limited edition of 100 pieces, two of which will be gifted to competitors of the classic rallying competition, it cements the brand’s position in the world of vintage automobiles. We sat down with Mr. Magada to find out just how much the brand is driven by its icon. Arthur Touchot:Let’s start by looking back at 2015. Were you satisfied with the end-of-year results? Aldo Magada: Our numbers [this year] were actually in single-digit decline, mainly because of Hong Kong. As a place, it’s always been challenging for brands. It used to be our biggest market, but today Japan has overtaken it. Almost 75% of that market [Japan] is local, increasing steadily over the years, and is mainly buying El Primero watches. 1 OF 5 AT:For the second time in 12 months (after the Tour Auto Edition), Zenith is

ROC on a rubber strap?
Has anyone seen this on a rubber strap? Any pictures to share? Been looking for pictures online but couldn't find one. Thanks. IMG_2901.JPG

AP Diver Crown Issues
I hadn't worn my AP Diver in a while and while setting it this morning I had a hard time turning the crown to adjust the date and time because the rubberized portion of the crown was hitting the brackets around the crown. Anyone else ever have this issue? Very strange!

I joined PO8500 club today..
My PO arrived today and I would like to share my excitement and joy with you folks. Also, I'm happy to report that the transaction with the forum seller, Alfred couldn't be any better. Thanks Alfred. I spent good time deciding on color combos. I finally chose orange letter one and I think it was great decision to my collection. here are some pictures.