Ralph Lauren Automotive Chronograph Watch For SIHH 2015
It sure raised some eyebrows when, in 2009, luxury fashion brand?Ralph Lauren announced that it was?entering the high-end watch scene in a collaboration with industry giant luxury group Richemont. While?there are?numerous?essential?factors that are shared between top fashion and fine watchmaking �C following and shaping trends, quality, and consistency in?styling being some of them �C we watch enthusiasts like to believe that?the complex?(and ever-changing) recipe to a successful watch brand?is difficult to get right even for those who have been in the business for decades �C let alone for new-comers.With the Ralph Lauren Automotive Chronograph, the brand nonetheless surges on, blending?the?trademark design elements of its "Sporting" collection with inspiration from an 1938 Bugatti's dashboard �C spiced up with the technical prowess of a movement sourced from Jaeger-LeCoultre.Ralph Lauren has managed to stay consistent with its Sporting collection's designs over the past couple of years �C

LAST CHANCE: UNIQ P-47 Chronograph Watch Giveaway
We are a bit late this month, but you have a few more hours to enter for a chance to win the cool looking UNIQ P-47 Chronograph watch. So enter here.There is also the four LEGO watches giveaway that was our special mid-month giveaway that you have a bit longer to enter. All good stuff!

My Wife's Royal Oak back from APSC!
I just received my wife's watch back from AP. They fixed the clasp and replaced the battery. The watch came back with the time set 5 minutes behind. Well, it is what it is. Here are some pics. Sent from my iPhone using Tapatalk. Watches are the new currency!

Omega Aqua Terra Annual Calendar Question
So I've been in the market for an AT Annual Calendar for a while and on my recent trip to NYC I stopped into the Omega boutique to decide on the dial and so forth. Turns out they have the skyfall blue dial just released and get this they actually LOWERED the price from 9500 to 8400. Reason given was the month and date no longer have frames around them hence less labor. It's so strange to see lowered prices for popular models like this but then again 43mm is a rather large case to wear. I think Omega pulls it off beautifully unlike Rolex with their super size models. Which would you choose given the factors mentioned? The sales rep told me both have gold dial markings but the previous version had the gold frames as well. The movement should be the same I would think. It's either the skyfall blue or the older teak version. Thanks

WARNING: Please don't smile at your Panerai in the dark
I know it's hard but it can affect your teeth.