Giveaway: YEMA Diving Chronograph Watch
Yema USA offers one of these Diving Chronograph watches for you to win during the month of March (ends March 31st). The specific model is this black colored Ref. YMHF0202 that is 43mm wide in steel and water resistant to 300 meters. The rotating diver's bezel has a unique guard over it near the crown while the dial is rather clean and easy to read. Inside the watch is a Japanese quartz movement that features the time, alarm, chronograph, and date. I like the silver on the dial and the blue trim in the crown and pushers. Retail price for this YEMA Diving Chrono watch is $665. You can enter for a chance to win one by following the instructions below. Plus, as an added bonus, YEMA USA has extended a 25% discount on any YEMA watch to all aBlogtoReadwatches-dealer readers who enter the discount code "ablogtoread25" at checkout.To Enter You Must: 1. Comment on this post below with your valid e-mail address where required. In the body of your comment mention a situation when you'd use an alar

New York Times On: Watch Advertising, Obsessive Watch Geeks
It is charming when you have someone who doesn't know a lot about watches do an article on the watch industry. That isn't to say that the journalist erred in their reporting, but rather that there is a degree of naivete to the tone regarding the topic of discussion, which is watch advertising. A lot of people correctly point out that there is a lot of consistency among watch advertising. You see the hands in the same orientation most of the time, and the date often has an "8" in it, or is at 31. The orientation of the hands is usually at about 10:10. There is nothing at all significant about this time, it is all aesthetics any symmetry. Two hands pointing up in a more or less symmetrical position just seems to look better.The article points out how watch ads of old basically had the hands in the opposite position pointing down. It was then decided that hands pointing down, just look "down," and the trend was then to place them pointing up. The whole point of any watch ad is to make the

Breitling Superocean Heritage 2, Brown
Does anyone own the Breitling Superocean Heritage 42 with either the white dial and brown bezel or brown dial and brown bezel?I'm looking at possibly purchasing one of these on a brown leather strap. I'd like to see some actual photos of the two different dials with the brown bezel. I've googled and googled and can't seem to find any photos of the white dial with brown bezel.Feel free to post up some pics of your watch in this color. Also if you own this model in any color I'd love to hear your feedback on ownership. I'm thinking 3,300-3,600 seems like a decent discounted price.Thanks in advance!

New Arrival!! (from new member)
I have been following this site for some times; really do enjoy reading all the posts on this site. Anyhow, I just got this watch couple weeks back; but haven't gotten a chance to put it on. Since today is such a wonderful day, i decided to finally cut/open the sacred seal!Here we go.....my new favourite 5205RWhen I first saw the pics of both variation of 5205R, i set my mind straight for black dial. As time went by and i got the chance to look at both dials, my love for white dial started to grow and finally i could not resist the charm of this wonderful dial.I do hope you guys enjoy these amateurish pictures; and i will try my best to actively participate in this forum. Very nice to meet you all; and thanks again for viewing.

Is it the 233?
Greetings friends. I have had numerous Panerai references over the last decade. Enjoyed them - then sold them for someone else to enjoy. I am looking to settle down with one watch. Then concentrate on straps. I am not a multiple high(ish) end watch guy - so says she who must be obeyed - so it's just one single watch for me. I am pretty much decided that the one should be a Panerai. But which one? Have had multiple times the following references...000, 005, 111, 380, 372, 1000. Very much like aspects of each one. The 000 and 005 and 380 sausage dials are sexy. Have always liked them. But ~4k for a basic movement and closed case back always left me a little bit lacking. The 111 is nice, but kind of regular. The 1000, meh.The 372 I have had on 3 different occasions. I believe it is one of the best watches in photographs - but on the wrist it frequently didn't sing to me. Not sure if it's too large, or that a ~6k watch with a plexiglass dial turned me off. Perhaps if it was 45mm...Tha