Tissot Watches Become Official Timekeeper Of NBA Basketball
Swatch Group-owned Tissot watches has just announced a major multi-year deal to become the official timekeeper of the NBA (National Basketball Association) and its associated entities. The deal means that Tissot will be prominently displayed in all NBA, WNBA, and other NBA-related events as the association's official timekeeper. This is big news, as American basketball is one of the more recent sports to be the recipient of heavy investments from Swiss watch makers. While there have been various deals among watch brands and teams or players, to my knowledge, there has not yet been (in recent history) any official timekeeper of the NBA at large.Tissot's relationship with the NBA is rather massive. In addition to Tissot-brand timers and game and shot clocks, Tissot will have the right to produce Tissot timepieces with any of the NBA team logos on it, as well as clocks, and other accessories. So you can appreciate that while some people might not want NBA-branded timepieces, the Tissot/NB

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